REF16270H

As a Product Marketing Director, you will work closely with the VP of Product Marketing, product leadership, sales, corporate marketing, creative, and communications to drive the go-to-market strategies for products in our NielsenIQ business.  

This position plays a significant role in helping successfully launch products by developing clear go-to-market strategies, creating compelling messaging and supporting the development of impactful content and marketing plans. In this role you will use data, insights, research and feedback to oversee a portfolio and the products within. This is a highly visible role and you will have the opportunity to influence various stakeholders and bring to market NielsenIQ’s major product initiatives within North America.

Responsibilities

●     Define the market opportunity, identify the customer segments and buyer personas with the propensity to buy and who will derive the greatest value

●     Own and maintain buyer personas and understand the buying and sales process for various markets to inform sales material development

●     Collaborate with key stakeholders to develop product positioning and messaging that articulates a value proposition and product narratives

●     Own entire product portfolio and product/product lines within

●     Develop revenue-driving go-to-market plans aligned with sales and product strategies and with defined success metrics tied to revenue

●     Influence product development with a deep understanding of customer needs and purchase cycle

●     Collect and test information to help product leadership understand the specific needs of our customers

●     Write, socialize, and execute product positioning and sales playbooks

●     Understand competitive differentiation and arm sellers with the effective tools to position against the competition

●     Develop content for internal and external use including sales collateral, case studies, FAQs, Talking Points etc.

●     Develop content and training programs for internal awareness and education on product

●     product launch plans with stakeholders from product, operations, sales and demand generation teams.

●     On an on-going basis, analyze in-market performance data to identify areas of opportunity to increase adoption of our products

●     Track and measure the effectiveness and impact of all marketing activities

A little about you

You are self-motivated, and willing to work in a fast-paced environment. You have great teaming skills and are able to cultivate relationships inside and outside the organization. You’re able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily. You are excited by generating and adopting new ways of working and you are not afraid of taking risks. 

Qualifications

• Bachelor's Degree
• 8+ years of experience in B2B Product Marketing, Product Management, or Marketing
• Strong leadership, communication, influencing and proven management skills
• Impeccable writing skills and storytelling, with the ability to simplify complex information
• Strong Leadership, communication and influencing skills
• Ability to work collaboratively across many teams to achieve a common goal
• Experience working with and launching SaaS products (preferred)
• Understanding of FMCG industry and FMCG market research (preferred)

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.