Marketing Content and Communications Manager
- Full-time
Company Description
The phenomenal development of e-commerce has given rise to huge quantities of data and information. Companies have difficulty exploiting this data, not knowing which leverage actions to choose nor how to measure their impact.
- This is where Data Impact comes in! We collect over 10 billion pieces of data daily which we process and use in innovative monitoring tools destined for the industry professionals.
- Our objective: to enable our clients to define the best strategy, take the best decisions and optimise their execution in real-time
- Today: Data-Impact is a leader in e-retail and omnichannel analytics; a rapidly growing start-up with clients in more than 35 countries, we are looking for new colleagues to join our great team in the USA
- A young but experienced and dynamic team with a resolutely start-up attitude!
- A uniquely diverse and international environment with more than 30 nationalities
- Real career development opportunities
- A friendly, relaxed atmosphere and a climate of mutual trust promoting autonomy and challenges
Job Description
- Plan, create and optimize written & digital content to fit different needs and different mediums for different markets - US, UK, EU, FR, international
- Developing and rolling out a full content strategy and a content calendar across channels
- Writing ebooks, whitepapers, blog posts, etc. that include our insights and data
- Writing & publishing content on social media, working on different campaigns, promo materials, etc.
- The content will be scaled and written by you and you will cooperate with a Graphic Designer on visual elements
- Working closely with our Insights team to deliver the most valuable insights to our audience
- Breaking down different content pieces into multiple levels for different usage
- You will be the go-to person concerning any content-related matters in the company
- Develop different email campaigns & newsletters to boost our inbound marketing process
- Writing different types of emails & newsletters with different objectives
- Working closely with the Growth Marketing Manager to support continuous growth
- Website content
- You will be in charge of our website content
- Working closely with the Growth Marketing Manager to run tests & optimize for the best results
- Writing website articles to improve SEO & adjusting website content based on SEO best-practice
- Proposing and developing new communication strategies from scratch to ensure our visibility
- Be the expert in the team on our market and tool ensuring that our content brings real value and thought leadership to our audience
Who we are and what we offer:
- We’re a small result-oriented team, we can assure you that we don’t work in silos
- We will be there to help and support you but, we’re looking for a proactive self-starter who likes to manage his/her own projects from A to Z
- We’re looking for someone with an entrepreneurial mindset that likes to take things into his/her hands and constantly improve his/her actions to keep growing
- Your work will have a direct impact on the company’s image and demand generation process - you won’t perform any useless tasks
- We’re looking for someone who likes technology and learning how it works - you will need to understand our data in detail and be able to tell stories with it in order to translate it into our content - this will be key to your success in this role
- Our marketing department is 3 years old - that means that there is still a lot of things to build and put in place - this is a great opportunity for someone who likes challenges
- Even though we’ve been acquired by NielsenIQ, we still work in the start-up mood and we like to have fun! This is a perfect combination of the start-up mindset with a strong company behind
- Examples of our content pieces: https://dataimpact.io/insights/
- If working on similar things interests you, don’t hesitate to apply!
Qualifications
- At least 3 years of experience in a similar position (previous content-writing role required)
- Previous experience from SAAS marketing required
- Previous experience from CPG ecommerce or working with CPG ecommerce clients is a big plus
- Native or bilingual proficiency in English with excellent writing skills required
- Advantageous if you have at least some knowledge of French (not mandatory)
- At ease with numbers, data analysis & excel
- Excellent analytical skills with experience measuring marketing attribution
- Knowledge of inbound marketing & SEO
- Proactive, capable of handling projects from A to Z, strong project management skills
- Interested in technology, software, data, and the CPG market
- Interested in working in a start-up environment and culture
- University degree in communication, marketing, or similar
Additional Information
Contrat : CDI
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