Marketing Content and Communications Manager

  • Full-time

Company Description

The phenomenal development of e-commerce has given rise to huge quantities of data and information. Companies have difficulty exploiting this data, not knowing which leverage actions to choose nor how to measure their impact.

  • This is where Data Impact comes in! We collect over 10 billion pieces of data daily which we process and use in innovative monitoring tools destined for the industry professionals.
  • Our objective: to enable our clients to define the best strategy, take the best decisions and optimise their execution in real-time
  • Today: Data-Impact is a leader in e-retail and omnichannel analytics; a rapidly growing start-up with clients in more than 35 countries, we are looking for new colleagues to join our great team in the USA
  • A young but experienced and dynamic team with a resolutely start-up attitude!
  •  A uniquely diverse and international environment with more than 30 nationalities
  • Real career development opportunities
  • A friendly, relaxed atmosphere and a climate of mutual trust promoting autonomy and challenges

Job Description

  • Plan, create and optimize written & digital content to fit different needs and different mediums for different markets - US, UK, EU, FR, international 
    • Developing and rolling out a full content strategy and a content calendar across channels 
    • Writing ebooks, whitepapers, blog posts, etc. that include our insights and data 
    • Writing & publishing content on social media, working on different campaigns, promo materials, etc.
    • The content will be scaled and written by you and you will cooperate with a Graphic Designer on visual elements
    • Working closely with our Insights team to deliver the most valuable insights to our audience
    • Breaking down different content pieces into multiple levels for different usage
    • You will be the go-to person concerning any content-related matters in the company
  • Develop different email campaigns & newsletters to boost our inbound marketing process 
    • Writing different types of emails & newsletters with different objectives
    • Working closely with the Growth Marketing Manager to support continuous growth 
  • Website content 
    • You will be in charge of our website content
    • Working closely with the Growth Marketing Manager to run tests & optimize for the best results 
    • Writing website articles to improve SEO & adjusting website content based on SEO best-practice
  • Proposing and developing new communication strategies from scratch to ensure our visibility 
  • Be the expert in the team on our market and tool ensuring that our content brings real value and thought leadership to our audience 

 

Who we are and what we offer:

  • We’re a small result-oriented team, we can assure you that we don’t work in silos
  • We will be there to help and support you but, we’re looking for a proactive self-starter who likes to manage his/her own projects from A to Z
  • We’re looking for someone with an entrepreneurial mindset that likes to take things into his/her hands and constantly improve his/her actions to keep growing 
  • Your work will have a direct impact on the company’s image and demand generation process - you won’t perform any useless tasks 
  • We’re looking for someone who likes technology and learning how it works - you will need to understand our data in detail and be able to tell stories with it in order to translate it into our content - this will be key to your success in this role
  • Our marketing department is 3 years old - that means that there is still a lot of things to build and put in place - this is a great opportunity for someone who likes challenges 
  • Even though we’ve been acquired by NielsenIQ, we still work in the start-up mood and we like to have fun! This is a perfect combination of the start-up mindset with a strong company behind
  • Examples of our content pieces: https://dataimpact.io/insights/
    • If working on similar things interests you, don’t hesitate to apply!

 

Qualifications

  • At least 3 years of experience in a similar position (previous content-writing role required)
  • Previous experience from SAAS marketing required 
  • Previous experience from CPG ecommerce or working with CPG ecommerce clients is a big plus
  • Native or bilingual proficiency in English with excellent writing skills required 
  • Advantageous if you have at least some knowledge of French (not mandatory)
  • At ease with numbers, data analysis & excel
  • Excellent analytical skills with experience measuring marketing attribution
  • Knowledge of inbound marketing & SEO 
  • Proactive, capable of handling projects from A to Z, strong project management skills
  • Interested in technology, software, data, and the CPG market
  • Interested in working in a start-up environment and culture
  • University degree in communication, marketing, or similar

Additional Information

Contrat : CDI

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