Purpose: 

Consumers are connecting and interacting with media and brands in more sophisticated and engaging ways than ever before. At Nielsen, we make it our business to measure and understand them from every angle in order to provide full-service management of key client accounts through marketing research information, analysis and reports. 

Role Summary: 

This role requires very strong and senior quantitative Market Research and Business Development experience. The Senior Research Manager will manage a Quantitative Consumer Insights teams to set strategy and execution plan to grow NielsenIQ’s Consumer Insights business in South Africa, as well as support growth in Nigeria, with support from the Consumer Insights Director. The successful candidate will enforce positive engagement with current clients by understanding their business needs and propose solutions to answer those needs. Additionally, the Senior Research Manager should seek opportunities that help our clients to reduce risk in decision making, in order to optimize their brand and total customer experience.  

This specific role focuses on clients that are non-FMCG, such as Telco, Tech, Finance, Auto and Public Sector. 

Responsibilities: 

• Applies an understanding and knowledge of consumer, market, and industry trends to work activities 

• Drive business development opportunities through current and potential new clients. 

• Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives i.e. revenue targets, profitability etc. 

• Collaborate with Finance, Legal, and Compliance departments to finalize contract approvals in compliance with company's policies and guidelines 

• Keep abreast of financial targets and implement strategies to reach targets, with the support of the Associate Director 

• Provide product solutions and benefits to client business issues / opportunities by developing strategic initiatives for each client. 

• Oversee the management and conduct research projects including preparation, approval and delivery of proposals, reports and presentations. 

• Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product / solution sales. 

• Supports individual and team performance through strong team orientation, coaching and feedback 

• Provide coaching to Quantitative research associates from the Nigeria team, to enable a high quality delivery of proposals and research studies. 

Qualifications: 

• BA / BS in relevant business field (MBA desirable) 

• Over 6 years’ experience in Quantitative research, preferably in Research discipline, Marketing, or sales functions with track record achievement of revenue KPIs 

• Expert knowledge of research techniques and methodologies 

• Excellent interpersonal, negotiating and presentation skills 

• Strong business acumen skills 

• Previous exposure with non-FMCG clients is highly advantageous 

• Solid analytical skills 

• Good influencing and coaching skills with the ability to develop line managers in a matrix structure 

• Ability to coach, mentor, motivate and manage local and remote teams 

• Fluent in English  

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.