Panel Engagement Digital Media Leader

  • Lisbon, Portugal
  • Full-time
  • Career Site Team: Marketing and Communications

Job Description

This role will manage the day-to-day execution of our digital strategy for Consumer Panel Recruitment and Engagement and related analytics (Google Analytics 360) and paid search (Google Ads), while also working within our Data Management Platform (Piano).

  • In conjunction with the Global Digital Media Marketing Leader, develop the consumer panel digital recruitment strategy, including responsibility for tracking and reporting on success measures of campaigns.
  • Organize and run marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat, YouTube) to acquire new panelists for consumer measurement
  • Promote and strengthen NielsenIQ consumer panels using social media platforms, taking into account creative, analytical and management aspects
  • Creating content, including text posts, video and images for use on social media to attract new panelists and maintain the cooperation of existing panelists
  • Promoting content over social media, in a way that is consistent with NielsenIQ brand and social media strategy; working closely with Nielsen GlobalDigital Marketing team and in the regions
  • Improving and actively managing Nielsen Mobile App ratings
  • Interacting with consumers and query resolution (existing panelists and potential future panelists)
  • Managing 3rd party relation-ship as needed in the market to achieve the recruitment targets
  • Partnership with the global digital marketing team for the planning, execution and measurement of organic and paid campaigns on corporate social networks
  • Using analytics to drive content marketing decisions, optimize a user’s website experience and identify areas of opportunity.


About You:

We’re looking for someone who is passionate about solving marketing technology problems and who loves helping others. We’re looking for a self-starter who plays well with others and who believes in honesty and justice.
We are looking for creative problem-solvers who get excited when a new phone or app comes out; someone who plays with the inspect tool on websites for fun, and someone who reads blogs about digital trends. Above all else, we’re looking for someone who is fun and smart.


  • Bachelor’s degree (open to many fields, so long as you can demonstrate an interest in human behavior and foundational marketing tenets)
  • 5+ years in digital marketing
  • Fluency in English is required. Fluency in other languages is a plus.
  • Must be a great communicator.
  • Ability to quickly learn, and be proficient with, various marketing platforms and solutions.
  • Ability to work & communicate with a wide range of different business groups and individuals.
  • Ability to be flexible with ever-changing demands and issues affecting the department.
  • Familiarity with:
    -DMPs (Salesforce DMP/Audience Studio,, etc)
    -Salesforce Sales Cloud, Salesforce Marketing Cloud, and Pardot
    -Google Marketing Platform (Analytics, Tag Manager, Ads, Data Studio, etc)
    -SEO Tools (Google Search Console, SEMRush, Brightedge)
    -GSuite (Drive, Docs, Sheets, Mail, etc)
    -Video Hosting (Wistia, YouTube)

Additional Information

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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