Senior Manager, Consumer Insights

  • Full-time
  • Career Site Team: Client Service & Sales

Job Description

ABOUT THIS JOB

We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies. 
 
RESPONSIBILITIES 
 
● Managing clients and their respective projects' custom research team in matters of market research based on experience in one or more sectors (FMCG, Shopper Insights, Financial Services, Media, Telecom & Technology, Automotive, Infrastructure, etc.)  

● Adept in independently handling all stages in a Customized Market Research Project:

1. Responding to RFP / Proposal Design (Objective, Research design, Sample Design costing)

2. Project Launch

3. Questionnaire design

4. Presentation preparation and sharing insights with client

● Team management

● Business development

● Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.

● Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials

● Ensure the generation of required revenue from the assigned client portfolio and proper

● contract costing in order to meet the agreed budget targets

● Identify and recommend enhanced and new services that answer clients' business needs

● Build and maintain ongoing relationships with the identified key persons within client organization

● Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.  

● Accountable for key strategic clients in terms of execution of the full research cycle From Questionnaire design till final report delivery ensuring all quality checks are conducted to deliver insightful reports. 
 
A LITTLE BIT ABOUT YOU 
 ● Experience in Primary Quantitative Market Research with practical knowledge of research methodologies

● Strong Client Focus and Proactiveness

● Working knowledge of statistics and multivariate analysis

● Proactive

● Strong interpersonal skills

● Prior team management experience is a must

● Very Good Influencing & Persuading Skills

● Excellent project management skills

● Strong understanding of consumer behavior 

 
QUALIFICATIONS 
 ● 7 to 9 years’ experience in Quantitative Consumer Insights role

● Knowledge of statistics and multivariate analysis 
 

Additional Information

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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