As a Senior Manager within Product Marketing, you will work closely with the Sr. Director of Product Marketing, product leadership, sales, corporate marketing, creative, and communications to drive the go-to-market strategies for products in our NielsenIQ business.  

This position plays a significant role in helping successfully launch products by developing clear go-to-market strategies, creating compelling messaging and supporting the development of impactful content and marketing plans. This is a highly visible role and you will have the opportunity to influence various stakeholders and bring to market NielsenIQ’s major product initiatives within North America.

RESPONSIBILITIES

• Develop a deep understanding of customer needs and challenges for both current and new products we bring to market, and, if applicable, how that varies per market

• Collect information about each market to help product leadership understand the specific needs of each market

• Collaborate with product and sales teams to identify the go-to-market strategy for the product

• Help create product positioning and a narrative that resonates with our buyers based on buyer needs and each market's competitive environment

• Develop sales collateral to support the go-to-market strategy

• Analyze in-market performance data to identify areas of opportunity to increase adoption of our products

• Regularly revisit customer needs to inform product refinements and feedback 

• Track and measure the effectiveness and impact of all marketing activities

• Support product launch plans with stakeholders from product and sales teams. 

• Lead sales enablement to ensure involved teams can effectively sell and support the product.

A LITTLE BIT ABOUT YOU

You are self motivated, willing to work in a fast-paced environment and looking to join a small, but mighty marketing team. You have great teaming skills and are able to cultivate relationships inside and outside the organization. You’re able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily. You are excited by generating and adopting new ways of working and you are not afraid of taking risks. 

QUALIFICATIONS

• Bachelor's Degree

• 5+ years of experience in B2B Product Marketing, Product Management, or Marketing

• Impeccable writing skills and storytelling, with the ability to simplify complex information

• Strong Leadership, communication and influencing skills

• Ability to work collaboratively across many teams to achieve a common goal

• Experience working with and launching SaaS products (preferred)

• Understanding of FMCG industry and FMCG market research (preferred)

• Salesforce.com  (bonus)

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.