Thought Leadership Leader

BASES Thought Leadership Practice Leader

Role Description

As a market leader in consulting around new products and building successful businesses, our organization has always felt a responsibility to share with the industry new insights to guide successful innovations, innovation research, and help brands grow.

We are always looking for ways to accelerate and amplify our efforts.  We are now looking for a leader to help champion our thought leadership efforts, working with a broad group of stakeholders to continue to support our voice in the market by leading our thought leadership agenda, overseeing content creation, and supporting launches.  

Key Responsibilities

• Create our global Thought Leadership agenda, by synthesizing input from various sources (industry, clients, associates, leaders)

• Build, organize, and lead teams through the creation of compelling content

• Author content and supporting materials, as needed

• Be an internal and external representative of the Thought Leadership, including presenting at industry conferences and being a media spokesperson  

• Partner with internal cross-functional parties on strategy and execution

• Collaborate with Nielsen IQ Intelligence and Marketing to sync and scale plans

• Maximize employee engagement with Thought Leadership content, through training, advertising, advocacy, measurement, etc.  

Experience & Skills

• Marketing orientation; able to communicate in a compelling, action-oriented way

• Very strong oral and written communication; “journalistic” and “journalistic sensibilities”

• Strong organizational and project management skills

• Ability to influence, collaborate, and negotiate to gain alignment across teams/stakeholders

• Analytical, able to synthesize different data sources, and make connections across varied input

• Knowledge of new products, consumer packaged good, and market research preferred

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.