Senior Product Marketing Manager

  • Full-time

Company Description

At Netatmo, we are all about the Smart Home! Our mission is to design products that make your home safer, more comfortable and ultimately more eco-friendly. Since November 2018, Netatmo has become a part of the Legrand group – a global leader in electrical and digital infrastructure for buildings, with millions of users all over the world.

We continue to develop our brand and products autonomously. Manage your heating and energy savings thanks to our Smart Thermostat, detect the presence of intruders using our cameras, which combine artificial intelligence and image processing software, … We also collaborate with strategic partners including the Muller Group, Velux and Legrand to create a range of products that will revolutionise your home.

An international team of 250 motivated and passionate individuals, with over 20 nationalities represented amongst our teams, which are primarily located in the Paris region, Netatmo is always on the lookout for new talent to promote its development.

Job Description

As a member of the Product Marketing team, you will work in a stimulating and friendly environment.  You will be responsible for two Netatmo product ranges, Weather (the first one) and Air care (the latest one).

You will be responsible for defining the visibility and marketing strategy for several smart home products, and this post will require your most creative ideas.

Within an international team, you will collaborate with the Digital, Web, Trade-marketing, Commercial and Communication teams to amplify our international development.

Your key objectives focus on two main areas:

Market analysis:

·       Analyse the market position of your product or product range in line with the business strategy: sales revenue, sales forecasts, sales volume analysis

·       Follow the evolution of sales and the market to identify growth opportunities: monitor product activation using an online tool, sell in/sell in, carry out competitive analysis, market shares analysis and market trends analysis…

·       Explore the needs and expectations of our consumers using studies and focus groups

 

Design, execute and monitor the marketing strategy:

·       Elaborate the marketing plan for your assigned product range and define key performance indicators.

·       Coordinate all plans for online and offline campaigns with all teams concerned

·       Develop and create product marketing tools: product message guidelines, product sheets, sales pitches, presentation materials…

·       Assess all activities and campaigns which will help to implement corrective actions if necessary

·       You are equally comfortable with operational strategy

·       You are a reference point for your product

Qualifications

·       Bac +5, Master’s degree from a business school or equivalent.

·       A minimum of 4 years’ experience in marketing, ideally in an international context (including internships, CDD or CDI). An experience in consumer electronics or the home market is a bonus.

·       A start-up spirit will ensure that you find innovative ways to improve the sales performance of the Weather Station and its accessories

·       You are familiar with complex Pivot tables, Google Analytics, possess knowledge of A/B tests and you are unafraid to handle tools without prior knowledge

·       You enjoy analysing data to discover new growth opportunities and you do not hesitate to question preconceived ideas.

·       At ease in a team, you are motivated and looking to fully invest yourself and undertake responsibilities.

·       Excellent analytical skills and editorial quality, and very good oral communication skills.

·       You pay particular attention to details and have a strong sense of organisation.

·       Fluent English is essential.

Additional Information

Beyond an attractive package, as an employee at Netatmo you will receive a free sample of each Netatmo product. You'll be able to participate in Meetups and Tech or Business conferences, become Net@fit by joining our sports classes (Pilates, Yoga, Boxing, Crossfit, …) Football, Running or Ping-pong teams, enjoy fresh fruits daily, develop your music skills with Net@sound, participate in our afterwork events, birthday breakfasts, BBQ with the Boss, international lunches and a range of other events.