Key and functional tasks:

• Design and implement social media strategy to align with business goals;

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) in NU accounts across various social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.);

• Communicate with followers, respond to queries in a timely manner and monitor customer reviews;

• plan and run digital advertising campaigns (Google Ads, Facebook & Instagram, LinkedIn), to provide the best experience for prospective students and broader NU community. Collect stats, track budget, analyze and report performance accordingly;

• promote University’s academic programs, research and other important achievements using digital marketing tools;

• create landing pages if necessary;

• collaborate with other teams, like website, PR, etc. to ensure brand consistency;

• cooperation, consultation and support of NU Schools and structural units in the implementation of social media and digital advertising campaigns;

• suggest and implement new features to develop brand awareness, like promotions and competitions;

• stay up-to-date with current technologies and trends in social media, design tools and applications.

• Proven work experience with social media accounts on Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.;
• Proven experience in running digital advertising campaigns in Google Ads, Facebook Ads and LinkedIn;
• Knowledge of Google Analytics, Yandex Metrics, keyword research;
• Hands-on experience in content creation and management, ability to deliver creative content;
• Excellent copywriting skills;
• Fluent oral and written skills in English, Kazakh and Russian
• Ability to work in teams;
• Strong creative skills;
• Comfortable with working autonomously with little direction and under tight deadlines;
• Strong attention to detail;
• Experience in optimizing landing pages;
• Working knowledge of HTML, CSS, Javascript is a benefit;
• Experience leading and managing SEO/SEM, marketing database, and email marketing is a benefit.

Relevant work experience:

Three years min.
Minimum one year with master`s degree in the relevant area

Higher-professional education, preferably from higher education institutions with English language of instruction

Priority majors: marketing, communications, IT and/or related fields.

Recruitment and selection process
Recruitment and selection at Nazarbayev University include the following process: preliminary selection based on experience and qualifications, assessments (e.g. technical skills/capabilities, aptitude, personality, work samples, in-basket exercises, and informal interviews), and motivation.

Formal interviews form the final stage of the selection process.
They are typically based on organizational values and behaviors and conducted in English.
You are encouraged to share your views and values  to identify how they fit into  Nazarbayev University core values