Digital Marketing Generalist

  • Full-time

Company Description

At National Vision, we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible.

National Vision, Inc. (NVI) is one of the largest optical retailers in the United States.  We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality. 

The Digital Marketing Generalist is responsible for growing new customers to AC Lens
websites through a variety of marketing channels. The position is tasked with developing new customer growth through paid search marketing, display advertising, affiliate marketing and other channels as assigned. As well as analyzing data, developing and maintaining reporting and performing A/B testing across all marketing channels.

 

Job Description

• Manages all aspects of paid search marketing including account management, reporting, analytics, and expansion of accounts.
• Maximizes sales through display advertising including remarketing.
• Works with agency to optimize growth and profitability of the affiliate marketing channel
• Manage paid advertising on social media platforms in conjunction with social media team’s strategies.
• Works with retention team to grow alternative selling channels such as mobile app, SMS, and Alexa voice shopping.
• Maintains and creates reporting that shows progress of all owned areas.
• Assists other marketing channels with reporting and analysis of performance.
• Frequently tests all marketing channels including A/B and multivariate as required.
• Other duties as assigned

Qualifications

• Bachelor’s degree in related field or equivalent experience required
• 2+ years’ experience in digital marketing
• Experience with Google and Bing ads platforms required
• Experience with Google Analytics preferred
• Must be able to synthesize information from multiple sources to craft key messages and create a clear and concise strategy
• Must be able to analyze reporting data to identify trends, progress against campaign goals and campaign opportunities
• Strong verbal/written communication abilities; effective interpersonal skills; strong attention to detail
• Highly organized with strong follow up skills and the ability to multi-task

Additional Information

What are the benefits?
 

National Vision offers a competitive benefits package including Health and Dental Insurance, 401k with company match, Flex Spending Account, Short Term and Long Term Disability Insurance, Life Insurance, Paid Personal Time Off, and much more. Please see our website www.nationalvision.com to learn more.

No Phone Calls please. 
NVI is an Affirmative Action / Equal Opportunity Employer.

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