The Nashville Symphony inspires and engages a diverse and growing community with extraordinary live orchestral music experiences.

As Middle Tennessee continues to grow and transform, the Nashville Symphony will be a financially robust, leading orchestra fully supported and embraced by the community it serves and recognized by its peers for its innovation and excellence. Key to achieving this vision, the Nashville Symphony will:

• Entertain and educate audiences with varied opportunities to engage with orchestral music.
• Be recognized as a leading arts organization defined by performing an innovative and excellent portfolio distinguished by a commitment to American music, including underrepresented voices.
• Strengthen diversified revenue streams in order to routinely deliver a balanced operating budget and meet goals for endowment contributions.
• Build a diverse, welcoming, and effective organization that is a great place to work and reflective of the Middle Tennessee community.

Job Description

Reporting to the Communications Manager, the Digital Communications Strategist is responsible for developing, implementing, and managing high-quality digital marketing strategies and content to promote brand awareness, engage audiences, and drive sales for the Nashville Symphony. The role includes a focus on video production and editing to enhance our online presence and reputation across various platforms, such as email, website, and social media channels.

Primary Duties and Responsibilities

1. Work closely with the Marketing and Communications team, along with the Development, Education and other departments to design and execute comprehensive digital marketing strategies that align with the organization's goals.
2. Conceive, generate, execute and edit engaging video and other storytelling digital content to drive ticket revenue, support fundraising, showcase education and community initiatives, and extend the reach of the Nashville Symphony brand.
3. Possess exceptional writing, editing and communication skills, with a strength for storytelling and the ability to create compelling and engaging content.
4. Work with the Marketing and Communications teams and external agencies to create content and copy for all paid social media campaigns.
5. Have an eye for design and detail, as you work closely with the graphics team to create compelling content and ensure consistent branding.
6. Assist the Graphics team with routine content updates to the website and build email communications to segmented audiences.
7. Oversee and grow the organization’s social media presence, ensuring content is timely, relevant, and strategically aligned with organization, marketing, and communications goals. Monitor and manage social media and other digital conversations on an ongoing basis and respond appropriately and timely.
8. Coordinate with Marketing to implement and monitor SEO and SEM strategies to maximize visibility and traffic.
9. Plan and manage digital campaigns, track performance, and adjust strategies based on analytics and feedback.
10. Coordinate with Director of Analytics to establish meaningful KPIs and analyze digital marketing activities. Compile regular reports to show trends and provide insights and recommendations for the organization.
11. Use project management software (e.g., Monday.com) to plan and create a social media calendar across current and future digital platforms.
12. Along with Marketing, engage with guest artist’s management/teams and partner organizations to coordinate content across appropriate Nashville Symphony digital platforms.
13. Keep a finger on the pulse of the organization’s day-to-day and long-term schedule to develop posts that demonstrate the Nashville Symphony’s role as Music City’s ambassadors of classical music and that differentiate us from other area entertainment options. Highlight the organization’s local, regional, national, and international relevance and unique contributions to orchestral music.
14. Track emerging technologies and trends in current and emerging social media, digital marketing, and content creation.
15. Other duties as assigned.

Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

Essential Experience: Three to five years of experience in digital marketing, with a strong focus on content creation, digital strategy and video production. Proven track record of managing, growing and engaging online audiences and creating digital campaigns. Experience with a symphony orchestra or other performing arts organization is strongly preferred.

Knowledge, Skills and Abilities:

• Strong understanding of current digital marketing tools and strategies.
• Experience managing website content using open-source content management systems, such as Umbraco, and digital media monitoring tools and metrics, such as Google Analytics.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Experience with paid social media advertising and content creation tools, such as Adobe Creative Suite.  
• Strong project management skills and the ability to manage multiple projects simultaneously and under tight deadlines.
• Ability to work creatively and analytically in a team-oriented environment.
• Ability to work flexible and varied hours, including nights, weekends and/or holidays.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The Nashville Symphony prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, national origin, gender, gender identity, sexual orientation, age, religion, disability, genetics, protected veteran status or any other characteristic protected by federal, state or local laws.

 TITLE VI OF THE CIVIL RIGHTS ACT OF 1964

The Nashville Symphony is in compliance with Title VI of the Civil Rights Act of 1964 which maintains that no person in the United States shall, on the ground of race, color, or national origin, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance. If you have questions concerning the Nashville Symphony’s compliance with Title VI, please contact CFO Marye Walker Lewis.

This company is a smoke-free workplace in compliance with the Non-Smoker Protection Act, Tennessee Code Annotated §§ 39-17-1801-1810. In accordance with that law and company policy, smoking is prohibited in enclosed areas of company property.