Our Mission: The Nashville Symphony inspires, entertains, and educates through excellence in musical performance.

One of Tennessee’s largest and longest-running nonprofit performing arts organizations, the Nashville Symphony has been an integral part of the Music City sound since 1946. Led by music director Giancarlo Guerrero, the 83-member ensemble performs 170 concerts annually, with a focus on contemporary American orchestral music. It is one of the most active recording orchestras in the U.S. and has earned a total of 13 GRAMMY® Awards and 24 nominations.

Position Overview: The Director of Marketing has direct responsibility for creating and executing single ticket and subscription campaigns for all performances, to help the Nashville Symphony achieve or exceed goals for ticket revenue, paid attendance, audience development, and retention. The Director of Marketing champions a data-driven approach to marketing by measuring results and continuously improving. The Nashville Symphony’s marketing strategy is centered on understanding our patrons and building lifelong relationships with them, driving revenue to achieve long-term financial growth.

Primary Duties and Responsibilities

1.  Plans and executes, in collaboration with the VP of Marketing & Communications, all           season ticket and single ticket marketing – including direct mail, email, and digital               media campaigns – from strategic and conceptual development through design,                 production, and distribution.

2.  Launches concerts for public sale, works with artist management to develop concert           marketing plans, manages all promotions, and oversees on-site marketing events.

3.  Plans, budgets, and executes all advertising strategy and implementation, including           digital, traditional, electronic, out-of-home, and relationship.

4.  Collaborate with the Marketing Analyst and Coordinator to measure results of                     marketing efforts by patron segment—including website, paid social campaigns, direct       mail, email and other channels—and make adjustments to future marketing tactics.  

5.  Works with the VP of Marketing & Communications and Director of Patron Services &         Ticketing to develop revenue projections and ticket pricing strategies.

6.  Works with the Marketing team to acquire, retain, and grow the customer base utilizing       data analysis, targeting, and prospecting.

7.  Works with the VP of Marketing & Communications to create and supervise the                   timeline of major strategic marketing events, including season announcements, series       loyalty campaigns, and single ticket on-sales.

8.  Works with other departments, including Development, Education & Community                 Engagement, and Venue Rentals, to promote and market their efforts.

9.  Develops, in collaboration with key stakeholders, the corporate and brand identity of           the organization.

10. Works with Artistic Administration department to vet and program concert bookings,            advising on market viability, pricing, and launch strategy.

11. Develops and monitors departmental budgets in collaboration with the VP of                        Marketing & Communications and COO.

12. Embrace the mission, intention, and work of the organization in regards to Equity,                Diversity, Inclusion, and Belonging and take an active role to create meaningful impact        for the children and adults of our community.

Supervisory Responsibilities

Supervises the Marketing Coordinator and Marketing Analyst. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

The duties listed above are not all-inclusive.  The person in this position is expected to perform other work-related duties as assigned even though they may not be considered primary duties.

Education
Bachelor’s Degree or related marketing experience.

Experience

Candidate must have at least 4 to 6 years marketing experience with an orchestra, performing arts organization, entertainment business, or related field. Must have at least 2 years of supervisory experience.

Knowledge, Skills and Abilities

Must be an effective, team-oriented person, and have an aptitude to lead and motivate others, with creative and innovative approaches to job related functions.

Highly effective interpersonal skills and problem-solving abilities required.

Understands and keeps current with marketing and communications trends, strategies, and tactics.

Ability to create, analyze, and interpret financial reports.

Committed to superb customer service for both external constituents (audience) and internal constituents (Board, musicians, staff).

Must have strong working knowledge of Microsoft Office suite (including Excel) and database software; digital marketing and analytics platforms, experience using Tessitura CRM is a plus.

Able to analyze, problem-solve, and offer solutions to issues.

Able to keep overall goals in mind, while managing details and day-to-day functions.

The Nashville Symphony Association reserves the right to revise this job description at any time.  This job description is not a contract for employment. All employees are expected to adhere to all terms and conditions of the Association’s Personnel Policies and Employment Manuals and other Association policies and procedures which may be promulgated and published from time to time.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The Nashville Symphony prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, national origin, gender, gender identity, sexual orientation, age, religion, disability, genetics, protected veteran status or any other characteristic protected by federal, state or local laws.

 TITLE VI OF THE CIVIL RIGHTS ACT OF 1964

The Nashville Symphony is in compliance with Title VI of the Civil Rights Act of 1964 which maintains that no person in the United States shall, on the ground of race, color, or national origin, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance. If you have questions concerning the Nashville Symphony’s compliance with Title VI, please contact the Vice President of Human Resources and our Local Title VI Coordinator, Nakisha Hicks.

This company is a smoke-free workplace in compliance with the Non-Smoker Protection Act, Tennessee Code Annotated §§ 39-17-1801-1810. In accordance with that law and company policy, smoking is prohibited in enclosed areas of company property.