Marketing Director

  • 1 Symphony Pl, Nashville, TN 37201, USA
  • Full-time

Company Description

Our Mission: The Nashville Symphony inspires, entertains, and educates through excellence in musical performance.

One of Tennessee’s largest and longest-running nonprofit performing arts organizations, the Nashville Symphony has been an integral part of the Music City sound since 1946. Led by music director Giancarlo Guerrero, the 83-member ensemble performs 170 concerts annually, with a focus on contemporary American orchestral music. It is one of the most active recording orchestras in the U.S. and has earned a total of 13 GRAMMY® Awards and 24 nominations.

Job Description

Position Overview: The Marketing Director is responsible for designing and executing strategies and tactics in all aspects of concert and institutional marketing, including advertising and promotions, branding, budgeting and forecasting, digital media, marketing automation and merchandise sales. This position works with the Marketing & Communications team in executing the organization’s marketing plans, while contributing significantly to sales goals and institutional advancement.

Primary Duties and Responsibilities

  1. Plans and executes, in collaboration with the VP of Marketing & Communications, all season ticket and single ticket marketing – including direct mail, email, and digital media campaigns – from strategic and conceptual development through design, production, and distribution.
  2. Launches concerts for public sale, works with artist management to develop concert marketing plans, manages all promotions, and facilitates on-site marketing events.
  3. Plans, budgets, and executes all advertising strategy and implementation, including digital, traditional, electronic, out-of-home, and relationship.
  4. Works with the VP of Marketing & Communications, COO, and Director of Ticket Services & Customer Systems to develop revenue projections and ticket pricing strategies.
  5. Works with VP of Marketing & Communications and Director Ticket Services & Customer Systems to acquire, retain, and grow customer base utilizing data analysis, targeting, and prospecting.
  6. Works with the VP of Marketing & Communications to create and supervise the timeline of major strategic marketing events, including season announcements, series loyalty campaigns, single ticket on-sales, and group sales efforts.
  7. Works with other departments, including Development, Education & Community Engagement, and Venue Rentals, to promote and market their efforts.
  8. Develops, in collaboration with key stakeholders, the corporate and brand identity of the organization.
  9. Works with Artistic Administration department to vet and program concert bookings, advising on market viability, pricing, and launch strategy.
  10. Develops and monitors departmental budgets in collaboration with the VP of Marketing & Communications and COO.
  11. Embrace the mission, intention, and work of the organization in regards to Equity, Diversity, Inclusion, and Belonging and take an active role to create meaningful impact for the children and adults of our community.

Qualifications

Work Requirements and Qualification

Education
Bachelor’s Degree or related marketing experience.

Experience
Candidate must have at least 3 to 5 years marketing experience with an orchestra, performing arts organization, entertainment business, or related field.

Knowledge, Skills and Abilities

  • Must be an effective, team-oriented person, and have an aptitude to lead and motivate others, with creative and innovative approaches to job related functions.
  • Highly effective interpersonal skills and problem-solving abilities required.
  • Understands and keeps current with marketing and communications trends, strategies, and tactics.
  • Ability to create, analyze, and interpret financial reports.
  • Committed to superb customer service for both external constituents (audience) and internal constituents (Board, musicians, staff).
  • Must have strong working knowledge of Microsoft Office suite (including Excel) and database software; digital marketing and analytics platforms, experience using Tessitura CRM is a plus.
  • Able to analyze, problem-solve, and offer solutions to issues.
  • Able to keep overall goals in mind, while managing details and day-to-day functions.

Additional Information

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The Nashville Symphony prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, national origin, gender, gender identity, sexual orientation, age, religion, disability, genetics, protected veteran status or any other characteristic protected by federal, state or local laws.

 TITLE VI OF THE CIVIL RIGHTS ACT OF 1964

The Nashville Symphony is in compliance with Title VI of the Civil Rights Act of 1964 which maintains that no person in the United States shall, on the ground of race, color, or national origin, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance. If you have questions concerning the Nashville Symphony’s compliance with Title VI, please contact the Vice President of Human Resources and our Local Title VI Coordinator, Nakisha Hicks.

This company is a smoke-free workplace in compliance with the Non-Smoker Protection Act, Tennessee Code Annotated §§ 39-17-1801-1810. In accordance with that law and company policy, smoking is prohibited in enclosed areas of company property.