Nagorik is a product and service development company based in Bangladesh. We build digital products in areas like VPN, wallets, edtech, and AI.

With a team of 125 skilled employees, we have served 200+ clients worldwide over the past five years. We work with mobile financial services, telecom companies, enterprises, and startups. Around 3.7M+ people actively use our products or services every month.

Our mission is to grow our product portfolio and help businesses around the world succeed by creating powerful, easy-to-use digital products that improve operations, enhance user experience, and support sustainable growth.

Nagorik is looking for an experienced, hands-on performance marketer to drive international growth across our portfolio of consumer apps, including privacy, security and family digital wellbeing products.

You will manage acquisition campaigns, optimise conversion journeys and turn marketing investment into sustainable subscription revenue. You will work closely with the Product Lead, creative team and developers to attract users, improve activation and grow paid subscriptions.

Key Responsibilities

• Plan, launch and optimise international campaigns across Google Ads, Meta Ads, Apple Search Ads and other relevant channels.

• Research markets and audiences, prioritise opportunities and adapt campaigns to local languages, motivations and purchasing behaviour.

• Manage budgets, targeting, bidding and campaign structure, making evidence-based decisions on when to scale, adjust or stop.

• Optimise the journey from ads and landing pages to app installation, activation, trial and paid subscription.

• Run structured experiments on creative, messaging, landing pages, app-store listings and offers.

• Develop clear creative briefs and collaborate with designers, copywriters and video creators.

• Work with developers to implement and validate conversion tracking, campaign attribution and relevant product events.

• Analyse performance by product, country, channel and acquisition cohort.

• Track acquisition cost, ROAS, trial-to-paid conversion, retention, lifetime value and payback period.

• Collaborate on retargeting, email, push and in-app campaigns to improve conversion, renewals and reactivation.

• Evaluate creator and affiliate campaigns based on measurable acquisition and revenue outcomes.

• Present clear performance reports with findings, recommendations and next steps.

• Ensure campaigns use accurate product claims and follow relevant advertising policies and privacy requirements.

• At least 4 years of relevant performance marketing experience, with proven results for international audiences.

• Hands-on experience growing mobile apps, subscription products or comparable consumer digital products.

• Strong practical expertise in Google Ads and Meta Ads, plus experience with Apple Search Ads or another significant app acquisition channel.

• Familiarity with additional platforms such as TikTok, Snapchat and Reddit, and the ability to assess which channels suit a product and market.

• Experience managing campaigns across multiple countries and adapting spending to different acquisition economics.

• Working knowledge of analytics, attribution and conversion tracking using tools such as GA4, Firebase, AppsFlyer, Adjust or equivalents.

• Understanding of iOS and Android measurement limitations.

• Strong analytical skills, including spreadsheets, dashboards and funnel analysis.

• Ability to identify customer pain points and translate them into persuasive campaign concepts.

• Clear English communication, attention to detail and ownership of budgets and results.

Preferred Experience

• Marketing VPN, privacy, security, parental-control, utility or other subscription apps.

• Campaign experience in North America, the UK, Australia, the Middle East or Southeast Asia.

• App store optimisation, localised landing pages and web-to-app conversion.

• Lifecycle marketing, creator campaigns and affiliate programmes.

• Effective use of AI tools for research, creative testing and analysis, with independent verification of outputs.

Application Requirement

Apply through this job posting with your CV and two brief campaign case studies.

For each case study, include:

• The product category, target countries and objective.

• Channels used, campaign duration and approximate budget range.

• Your personal responsibilities and key decisions.

• Measurable results, including acquisition costs, conversion or revenue outcomes where available.

Anonymised examples and budget ranges are welcome where confidentiality applies. Please clearly distinguish your contribution from the wider team’s work.

What you will get from us

• A competitive salary according to your experience
• Two festival bonuses
• Yearly increment based on the performance
• Health Insurance and Wellness Programs
• Complimentary Breakfast, Lunch, and Evening Snacks
• Flexible working hours
• You will be joining a fast-moving and progressive company that prides itself of being at the forefront of software development and security services
• A real chance to grow very rapidly - the team is growing which means that there's plenty of room for personal development