Analyst, SOCIAL-MEDIA-MARKETING (Copywriter)

  • Full-time
  • Service Region: South Asia

Company Description

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (17000+ experts across 37 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!

Job Description

Must have Skills : Copywriting, Social media copywriting

Good To Have Skills : Social Media Content Strategy Planning, Social Media Brand Monitoring, Social Media Listening

Job Description :

Key responsibilities: 

  • Content creation: Write engaging and on-brand copy for B2B social media platforms (focus: LinkedIn, X, Instagram).
  • Strategic messaging: Develop content that aligns with marketing strategies, speaks to target audiences, and drives measurable results. 
  • Campaign management: Collaborate with marketing teams to ideate and execute campaigns, ensuring consistent tone and messaging across platforms.
  • Trend monitoring: Stay updated on social media trends, platform updates, and best practices, within the B2B space.
  • Analytics collaboration: Evaluate the performance of posts and optimize future content for engagement and conversion.

Our ideal candidate profile:

  • Minimum 1-2 years of professional experience in social media copywriting, focusing on B2B audiences. - Strong knowledge of B2B communication for LinkedIn, X, META, YouTube and their unique nuances for engagement.
  • Excellent organizational skills and ability to meet deadlines in a fast-paced environment. - Knowledge of Talkwalker as an analytics platform is a plus.
  • Fundamental understanding of SEO and website performance. 
  • Strong analytic capability. 
  • Excellent ability to effectively balance the needs and requirements of multiple stakeholders.
  • Excellent knowledge of English (both speaking and writing).
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