Head of Marketing

  • Jakarta, Jakarta, Indonesia
  • Full-time

Company Description

NOBI (formerly known as Honest Mining) helps people easily get more from their crypto asset & simplify their crypto investment experience. Our engineering team run hundreds of blockchain nodes, integrates with numerous DeFi smart contracts and run numerous real time robo trading to simplify the life our customers. 

We believe that by giving people access to better crypto investment, we can improve economic equality.

Job Description

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Manage marketing budgets
  • Set, monitor and report on team metrics & goal
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (e.g. email campaigns, ads, web & promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Monitor competition (acquisitions, pricing changes, new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness

Qualifications

  • BSc or MSc in Marketing, Advertising, Communications, Graphic Design, Journalism or relevant field
  • Proven Work experience as Head of Marketing or VP Marketing, preferably within financial sector
  • Proficient in developing integrated, strategic marketing strategies and ecosystems
  • Hands on experience & solid knowledge with SEO + SEM would be a plus
  • Experience running successful marketing campaigns
  • Leadership skills with the ability to set and prioritize goals
  • Blockchain or Crypto enthusiast