Farmer-to-Farmer Digital Marketing Specialist
- Panguintza, Ecuador
- Employees can work remotely
The National Cooperative Business Association CLUSA International (NCBA CLUSA) is the primary voice for people who use cooperative businesses to build a better world and a more inclusive economy. NCBA CLUSA provides cross-sector education, technical assistance, and advocacy that helps co-ops thrive. For over 100 years, NCBA CLUSA has sought to advance and protect cooperative enterprises, highlighting the impact that cooperatives have in bettering the lives of individuals and families. In the last 60 years, NCBA CLUSA has worked in over 85 countries in the areas of food security, agricultural development, strengthening of communities and farmer organizations, community-based health, natural resources management, and empowerment of smallholder farmers, women, and youth. We currently work in in Africa, Latin America, and Asia.
NCBA CLUSA is currently seeking 2 (1- remote US volunteer and 1- volunteer based in Ecuador) qualified Farmer-to-Farmer volunteer candidates for the position of Digital Marketing Specialist to support Federación de Pequeños Exportadores Agropecuarios Orgánicos del Sur de la Amazonia Ecuatoriana or Federación (APEOSAE) based in Centinela del Cóndor, Ecuador.
In 2005, producers, private and public institutions, and government representatives met to analyze productive chain problems in cacao, coffee, and plantain in the southern area of the Ecuadorian Amazon. The result of that meeting was the establishment of APEOSAE in June 2006 followed by the formation of "Federación APEOSAE," (comprised of multiple organizations, associations, companies, and other business types in the same production line) in 2014. Federación APEOSAE needs to enhance digital marketing and take advantage of social media to have a broader market and better income. This organization has a webpage, Facebook, Instagram, and Twitter which need to be updated and used for marketing. Most of the members are elderly and do not consider the internet an essential tool to promote their products but the Board of Directors believes that this would be a great way to increase youth participation in the federation. They want to create youth groups who will be responsible for social media and digital promotion of their products: dried cacao, parchment coffee, peeled plantain, plantain chips, roasted ground coffee.
Duration: 2 weeks May- July 2021
ESSENTIAL AREAS OF RESPONSIBILITY:
- Analyze the use and engagement of their current social media platforms and provide constructive feedback about improvement opportunities.
- Teach participants about developing effective social media content to appeal to their target audience, updates, maintaining active digital instruments to promote the federation and associations products to raise sales.
- Develop comprehensive training on digital marketing and its importance for the federation/association's development.
- Working with the youth, create a social media team with clearly defined roles and responsibilities to develop a strategic social media plan.
- Degree in Marketing, Communications and/or a related field
- Experience in digital marketing and sales campaigns
- Demonstrated use of social media for business
- Previous work experience working with agricultural associations is a plus
- Available for virtual communications with Host Organization, Staff and Co-volunteer
- US candidate must be legally able to work in the U.S. without sponsorship
- Advanced English language skills; reading, writing, speaking.
All application materials must be submitted in English.
Only candidates selected for an interview will be contacted. No phone calls, please.
NCBA CLUSA is an equal opportunity/affirmative action employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, and legally protected characteristics for non-merit factors.