Branding and Logo Expert
- Tocache, Peru
- Employees can work remotely
The National Cooperative Business Association CLUSA International (NCBA CLUSA) is the primary voice for people who use cooperative businesses to build a better world and a more inclusive economy. NCBA CLUSA provides cross-sector education, technical assistance, and advocacy that helps co-ops thrive. For over 100 years, NCBA CLUSA has sought to advance and protect cooperative enterprises, highlighting the impact that cooperatives have in bettering the lives of individuals and families. In the last 60 years, NCBA CLUSA has worked in over 85 countries in the areas of food security, agricultural development, strengthening of communities and farmer organizations, community-based health, natural resources management, and empowerment of smallholder farmers, women, and youth. We currently work in in Africa, Latin America, and Asia.
NCBA CLUSA is currently seeking 2 (1- US volunteer and 1- volunteer based in Peru) qualified Farmer-to-Farmer volunteer candidates for the position of Branding and Logo Experts to support Asociación de Mujeres Emprendedoras de Nuevo Progreso (AMUJENP), based in Tocache, Peru. The association started in 2011 as an initiative of Nuevo Progreso city hall’s economic development office to change the town’s status quo and develop women entrepreneurs. Today, AMUJENP has 30 members and produces 16 products in more than 40 varieties: cacao liquors, cacao paste, chocotejas, chocolates bars, ice cream, cacao flour, cacao soap, etc. They participate in local, regional, and national fairs.
AMUJENP built their brand through the name Pazziones because it represents Paz (Peace in Spanish) and Pazziones (which sounds phonetically like Passion). Even though, they established “Pazziones” as their brand, they need to change it because Passiones is officially registered by another business in Peru. Although both are written differently, they sound too similar and according to the Institute for Intellectual Property, AMUJENP cannot register it therefore they cannot use it. Currently they are using “AMUJENP is Pazziones” as a way to differentiated themselves from the “Passiones” brand but it is too long and difficult for customers to remember. AMUJENP would like a volunteer who assists them in selecting a new brand name and establishing a branding strategy. Furthermore, they would like her/him to help design a logo that reflects the name change while remaining attractive.
Duration: 2 week, March- May 2021
ESSENTIAL AREAS OF RESPONSIBILITY:
- Work with AMUJENP to create and select alternative names for AMUJENP brand.
- Go through the design and selection process for a logo that is easily recognizable on packaging and advertisement material.
- Train AMUJENP employees and members to build their value proposition.
- Collaborate with AMUJENP to create a branding strategy
SUCCESSFUL CANDIDATES WILL HAVE THE FOLLOWING QUALIFICATIONS:
- Bachelor’s degree in business, marketing, and/or communications, Master’s degree preferred;
- Advertisement and/or marketing professional with branding and graphic design experience
- Experience in commercialization for the food and beverage industry desired, preferably in chocolates and liquors.
- Strong presentation and communication skills with group facilitation and adult training experience.
- Available for virtual communications with Host Organization, Staff and Co-volunteer
- US candidate must be legally able to work in the U.S. without sponsorship
- Advanced English language skills; reading, writing, speaking.
All application materials must be submitted in English.
Only candidates selected for an interview will be contacted. No phone calls, please.
NCBA CLUSA is an equal opportunity/affirmative action employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, and legally protected characteristics for non-merit factors.