Farmer-to-Farmer Digital Advertising Specialist

  • Huánuco, Peru
  • Employees can work remotely
  • Contract

Company Description

The National Cooperative Business Association CLUSA International (NCBA CLUSA) is the trade association for cooperative businesses in the United States and an international development organization. NCBA CLUSA provides cross-sector education, technical assistance, and advocacy that helps co-ops thrive. For nearly 100 years, NCBA CLUSA has sought to advance and protect cooperative enterprises, highlighting the impact that cooperatives have in bettering the lives of individuals and families. In the last 60 years, NCBA CLUSA has worked in over 100 countries in the areas of food security, agricultural development, strengthening of communities and farmer organizations, community-based health, natural resources management, and empowerment of smallholder farmers, women, and youth. We currently work in 21 countries in Africa, Latin America, and Asia.

NCBA CLUSA’s USAID-funded Farmer-to-Farmer program sends American farmers and agribusiness professionals on 2-4 week agricultural development assignments, promoting sustainable growth and agricultural development worldwide.  Volunteer technical assistance from U.S. farmers, agribusinesses, cooperatives and universities helps smallholder farmers in developing countries improve productivity, access new markets and conserve environmental and natural resources.  During COVID-19 we have shifted to a hybrid volunteer model that affords US volunteers and in-country volunteers the opportunity to continue to provide technical assistance.   For more information visit NCBA CLUSA Farmer-to-Farmer.

Job Description

NCBA CLUSA is currently seeking 1qualified U.S. Farmer-to-Farmer volunteer candidate for the position of Digital Advertising Specialist to support DEVIDA based in Huánuco, Peru.

The National Commission for Development and Life without Drugs – DEVIDA, is a public executing agency which reports to the president of the Council of Ministers in charge of designing and leading the National Strategy for the Fight against Drugs in Peru.  DEVIDA’s Tingo Maria office assists cacao cooperatives, entrepreneurs and associations in Huánuco by sponsoring their participation in fairs to increase their customer base and widen their commercialization networks. Unfortunately, COVID-19 has prevented national and/or regionals fairs from occurring in 2020 and encouraged online sales which have become the leading global commercialization channels. Consequently, DEVIDA has been working with entrepreneurs, cooperatives, and associations to design these virtual stores.   

For this assignment, they would like a volunteer to help them finalize their cost-efficient advertisement plan which will continue to support their cacao cooperatives. Despite DEVIDA sponsoring the design of 4 virtual stores and 6 websites including links to VISA card payment options, they do not have a commercialization strategy that their members may use. To make DEVIDA initiatives sustainable, they need a commercialization strategy to make virtual stores sustainable and profitable for Huánuco's cooperatives and entrepreneurs. 

By the end of this assignment, the volunteer will, have taught cooperative members 1) How to advertise and promote their virtual stores.  2) How to revitalize virtual stores to increase their sales and 3) How to develop trustworthy and profitable distribution channels for virtual stores.

Duration: 2 weeks, November- December 2020 (remote) or March- April 2021 (anticipate in-person)           

ESSENTIAL AREAS OF RESPONSIBILITY:

  • Assess the best delivery method of online sales platform for DEVIDA members
  • Volunteer will teach participants how a virtual store works and how to promote and operate them  
  • Volunteer will collaborate with DEVIDA to develop virtual stores implementation  strategies

Qualifications

  • Degree in marketing and sales and/or a related field
  • Background in e-commerce and digital marketing
  • Available for virtual communications with Host Organization, and Staff 
  • US candidate must be legally able to work in the U.S. without sponsorship
  • Advanced English language skills; reading, writing, speaking.

Additional Information

All application materials must be submitted in English.

Only candidates selected for an interview will be contacted. No phone calls, please.

NCBA CLUSA is an equal opportunity/affirmative action employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, and legally protected characteristics for non-merit factors.