Farmer-to-Farmer Marketing & Branding Expert

  • Moyobamba, Peru
  • Contract

Company Description

The National Cooperative Business Association CLUSA International (NCBA CLUSA) is the trade association for cooperative businesses in the United States and an international development organization. NCBA CLUSA provides cross-sector education, technical assistance, and advocacy that helps co-ops thrive. For nearly 100 years, NCBA CLUSA has sought to advance and protect cooperative enterprises, highlighting the impact that cooperatives have in bettering the lives of individuals and families. In the last 60 years, NCBA CLUSA has worked in over 100 countries in the areas of food security, agricultural development, strengthening of communities and farmer organizations, community-based health, natural resources management, and empowerment of smallholder farmers, women, and youth. We currently work in 21 countries in Africa, Latin America, and Asia.

NCBA CLUSA’s USAID-funded Farmer-to-Farmer program sends American farmers and agribusiness professionals on 2-4 week agricultural development assignments, promoting sustainable growth and agricultural development worldwide.  Volunteer technical assistance from U.S. farmers, agribusinesses, cooperatives and universities helps smallholder farmers in developing countries improve productivity, access new markets and conserve environmental and natural resources.  For more information visit NCBA CLUSA Farmer-to-Farmer.

Job Description

NCBA CLUSA is currently seeking a qualified Farmer-to-Farmer volunteer candidate for the position of Marketing and Branding Specialist to support Cooperativa de Servicios Múltiples Frutos de Selva, based in Moyobamba,Peru.   Frutos de Selva sells coffee and is currently facing challenges related to increasing sales and attracting more customers.  They recognize that they cannot achieve the aforementioned without a good marketing strategy that includes online and hard copy materials.  They would also like to strengthen the brand and analyze current communication channels (social media, website, and others) to determine effectiveness.

Duration: 2 weeks in October 2020 (Due to the global impact of COVID-19, Farmer-to-Farmer volunteer assignments are tentatively scheduled to restart summer 2020)

ESSENTIAL AREAS OF RESPONSIBILITY:

  • Develop, alongside the co-op´s members and staff, a marketing and branding strategy, aligned with business goals and objectives to access new markets – domestic and international. Use of existing local resources is highly encouraged
  • Train the co-op’s members and staff on how to use the marketing and branding strategy to achieve success
  • Train co-op’s members and staff on how to use the branding strategy for the development of new products for the local market and promote roasted coffee under Frutos de Selva brand in the national and international market.

 

Qualifications

SUCCESSFUL CANDIDATES WILL HAVE THE FOLLOWING QUALIFICATIONS:

  • Bachelor’s degree in marketing, agribusiness and/or business administration
  • Experience in marketing and branding
  • Strong presentation and communication skill
  • Experience working with cooperatives is desired
  • Knowledge of coffee marketing in local and international context is desirable. 
  • Available for virtual communications with Host Organization
  • Candidate must be legally able to work in the U.S. without sponsorship
  • Advanced Spanish is a plus (However a translator will be available if needed)

 

Additional Information

Only candidates selected for an interview will be contacted. No phone calls, please.

NCBA CLUSA is an equal opportunity/affirmative action employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, and legally protected characteristics for non-merit factors.