Sales Planner - (TEMP)
- Full-time
- Business Segment: International Networks & DTC
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
* This is a Temporary Assingment
OVERVIEW
The Sales Planner is primarily responsible for helping the sales team in the planning, pricing, and delivery of sales packages that are aligned to clients’ needs and KPI’s and that maximize our portfolio audience and inventory. In addition, he/she will assist in certain aspects of sales reporting, developing tools that will help the sales team, and centralizing client negotiations.
KEY RESPONSIBILITIES
- Assist the advertising sales team in achieving revenue goals set by management.
- Send grids and program highlights to clients/agencies and store them in folders for each market.
- Develop generic packages to meet client needs.
- Based on the analysis generated by Insight, and from the perspective - knowledge of the client from the planning area, add value to the persuasive arguments to drive sales of generic packages.
- Accompany advertising sales team in meetings and presentations to clients and agencies.
- Analyze briefs to understand client campaign objectives, target audiences and budgets.
- Adjust plans based on client feedback and/or prior recommendations from the team.
- Perform pre-buy analysis to determine the best budget allocation and advertising formats to meet client objectives.
- Assist sales staff in creating OPs (production orders) for creative elements.
- Track campaign execution across all platforms in the NBCU and Allies portfolio; review and submit preliminary revenue reports.
- Monitor and optimize campaigns to ensure compliance with objectives.
- Track the impact of activities. Report is received twice weekly, possible schedule is repositioned and client is notified.
- Requesting and sending transmission reports to clients/agencies.
- Generate post-buy analysis to evaluate campaign results and generate reports that include key insights and vendors to help ensure repurchase.
- Continuously update proposal tracking to provide a detailed view of proposals sent and executed.
- Positive internal relationship between Marketing, Insights, Strategy and Programming to ensure excellent campaign execution.
Qualifications
- Minimum 18 months related experience in media sales or buying
- Bachelor’s Degree
- Solid analytical and quantitative skills
- Experience working with data sets
- SQL knowledge is a plus
- Strong knowledge of media math and audience metrics
- Advanced knowledge of Microsoft Office, particularly Excel and PowerPoint
- Experience working with data visualization tools such as Tableau, Micro Strategy, or Domo
- Spanish is required, Intermediate English
DESIRED CHARACTERISTICS:
- Strong strategic planning, negotiation and presentation skills
- Data-driven individual
- Commercially minded, focused on bottom line results
- Strong communication skills both verbal and written
- Excellent relationship management skills
- Excellent organizational skills
- Ambitious and highly motivated – demonstrable use of initiative required
- Proven team player
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
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