Associate, Product Marketing

  • Full-time
  • Business Segment: Media Group Functions
  • Compensation: USD 70000 - USD 85000 - yearly

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBCUniversal is looking for an Associate to join the Peacock Product Marketing Strategy team, reporting to a Manager, Product Marketing Strategy.


The Associate, Product Marketing Strategy will support the development and execution of go-to-market strategies that drive adoption, engagement, and retention across Peacock's product experience. This is an early career role designed to offer broad exposure to the full product marketing lifecycle, from research and brief writing to cross-functional coordination and campaign execution. You will contribute to projects across the broader Product Marketing Strategy team, collaborating with partners in product, creative, analytics, brand marketing, and beyond.

Responsibilities

  • Support the development and execution of go-to-market plans for Peacock product features and initiatives, including contributing to marketing briefs, launch timelines, asset coordination, and postmortem analysis.
  • Help manage cross-functional workstreams by preparing meeting agendas, sharing recaps, and tracking next steps to keep projects moving across product, creative, legal, and channel marketing teams
  • Assist in building asset toolkits and positioning materials that enable channel marketing teams to promote features in a consistent, on-brand way
  • Conduct competitive research and monitor industry trends, both in-category (streaming) and out-of-category, to surface relevant insights and opportunities for the team
  • Support the team in tracking feature and campaign performance using analytics platforms, synthesizing data into clear takeaways for internal stakeholders
  • Contribute to the creation of decks and presentations that communicate product marketing strategies to cross-functional partners and leadership
  • Assist in maintaining project management tools and shared documentation to keep campaigns and roadmaps organized and up to date

Qualifications

Qualifications

  • 2+ years of experience in product marketing, marketing strategy, brand marketing, or a related field; internship experience counts
  • Proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint
  • Strong written and verbal communication skills, with an ability to distill complex ideas into clear, concise language
  • Detail-oriented with strong organizational skills and a demonstrated ability to manage multiple workstreams simultaneously
  • A collaborative, low-ego team player who is energized by working across functions and contributing to a larger team goal

Desired Qualifications

  • Experience in marketing, media, entertainment, or a related field
  • Genuine interest in the streaming, media, or entertainment landscape
  • Familiarity with tools such as Figma, Airtable, Confluence, Slack, SharePoint, or analytics platforms is a plus
  • Adaptable and solutions-oriented, with the ability to stay focused and prioritize effectively amid competing demands
  • Eagerness to learn and grow within a fast-paced, data-driven environment

Additional Requirements

  • Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $85,000. 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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