Trade Marketing Intern
- Intern
- Business Segment: Universal Destinations & Experiences HQ
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
Responsible to handle trade marketing related activities including but not limited to the following: help develop B2B and B2B2C communication materials for Universal Parks & Resorts destined to the trade or the consumer through the trade, supports with Social Media execution, trade marketing materials implementation, sales tools update, active participation with internal stakeholders, and other duties as assigned.
SPECIFIC EDUCATION and/or EXPERIENCE:
EDUCATION: MUST BE Studding marketing, advertising, or business is preferred.
LANGUAGE SKILLS: Advanced/fluent English is needed, and advanced Spanish is a plus.
EXPERIENCE: 1-3 years experience in marketing, communication, promotions, or equivalent combination of education and experience. Previous Entertainment and Travel/tourism experience is a plus.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Trade marketing Duties
Supports team with the execution and analysis of the Social Media Channel, including brand exposure and content related and collecting marketing results.
55% OF TIME
Supports sales team with marketing materials, controlling POP material printing and distribution across the countries (Domestic, Brazil, Colombia, Mexico, Chile and Argentina),
15% OF TIME
Supports sales team with in-person trainings with presentation content, creative needs approvals and new activations
10% OF TIME
Responsible for updating and periodically sending sales/clientssupport materials, trade mkt hub and calendars for team’s alignment.
5% OF TIME
- Gather FAM trips’ information (dates, attendees, purpose) and communicates such initiatives to Trade Marketing team and PR.
5% OF TIME
Responsible for LatAm Characters appearance approval with stakeholders in Orlando
5% OF TIME
Responsible for ensuring alignment and for providing the Latin America team with all necessary materials developed by the domestic team.
5% OF TIME
Qualifications
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
- Microsoft Office; Analytic skills; Organization skills; Conceptual Thinking; Customer Service Orientation;
- Supports team with the analysis of trade partners and development of trade marketing programs for sales channels working cohesively with the Sales Team, Marketing Team, Creative teams and internal stakeholders.
- Support in execution of trade marketing campaigns (media and promotional) for shoppers and retailers;
- Execution of communication co-op campaigns and incentive campaigns (communication material approvals and result analysis);
- Control POP material printing and distribution across the countries (Domestic, Brazil, Colombia, Mexico, Ecuador, Peru and Argentina).
- Bring critical vision for constant improvement of visibility at the POS.
- Project management skills, destined to deliver projects on time.
- Time management, organizational and interpersonal skills, including written and verbal communication skills
- Team-oriented attitude
- Experience working in cross-functional groups, across multiple countries
Nice to Have:
- Be a fan of entertainment and parks and the lifestyle it represents;
- Be a fan of the Universal brands
- Follow the market trends
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].