Manager - Analytics, Insights & Measurement

  • 30 Rockefeller Plaza, New York, NEW YORK
  • Full-time
  • Business Segment: Staff

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

Responsibilities

  • Identify and analyze trends in the evolving cross platform media landscape to influence the future of TV
  • Enable data-driven decisions by monitoring new and existing data sources for quality and accuracy
  • Streamline and automate reporting processes (i.e. report automation, dashboard creation) to get the right data into the right hands as quickly as possible
  • Fulfill ad-hoc data requests from clients and provide trainings as needed
  • Learn and evaluate new and emerging measurement tools and methodologies to complement or supplement existing datasets
  • Track cross platform ratings (linear & digital) for NBCU’s brands as well as competitors across various third-party tools (e.g. Nielsen and Comscore)
  • Work on projects across the NBCU portfolio to share best practices for using emerging sources of data to identify key insights or trends
  • Provide internal data and analyze various advanced TV datasets to understand cross platform ad exposure and TV viewing to optimize marketing strategy and effectiveness
  • Analyze and translate data-based findings into clear, relevant, and actionable insights

Qualifications

Basic Qualifications

  • 3+ years media research experience and comfort working with large data sets required
  • Proficiency in Tableau, SQL, Microsoft Excel, and PowerPoint are required
  • Skilled with traditional TV and digital measurement (e.g. Nielsen, Comscore, Adobe), as well as marketing effectiveness/attribution measurement (e.g. VideoAmp, 605, Data+Math)
  • Bachelor's degree or equivalent in marketing, communications, economics, statistics, or related field

Additional Requirements:

  • Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
  • Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
  • Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics:

  • Attention to detail, accuracy, organization, strong problem-solving skills, and exceptional work ethic are essential
  • Able to communicate complex ideas, stories, and datasets graphically as well as verbally
  • Ability to collaborate and work closely with other parts of the business as well as external partners
  • Capable of prioritizing multiple projects and ad-hoc requests while thriving in a fast-paced environment
  • Self-starter, resourceful, flexible, proactive & a true team-player who is willing to pitch in wherever needed
  • Passion for the entertainment industry and television programming

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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