Marketing & Communications Director (M/F)
- Full-time
- Área/ função: Diretor
Company Description
MysticInvest is a cruise business holding company and the parent shipment company is Pluris Investments. Considered one of the world's largest river cruise operators, MysticInvest integrates in this sector DouroAzul, the largest river cruise operator in Portugal, distinguished, several times, as the best European river cruise company and Nicko Cruises, which operates more than 25 of hotel ships on three continents. In 2019, MysticInvest reinforced its internationalization strategy with the launch of Mystic Cruises, a company dedicated to ocean cruises that aims to have a fleet of 10 expedition cruise ships operating over the next decade. In addition to these companies, Atlas Ocean Voyages, Douro Legend, Douro Heritage and DouroAzul Talents are currently part of MysticInvest.
Job Description
The Marketing and Communications Director is responsible for the development and supervision of all marketing and communications strategies for the Group.
The main tasks are:
- Developing, executing, and governing marketing and communications concepts and programs for engaging various stakeholders as per the business strategy and working closely with business representatives, marketing, and sales for ensuring content alignment and feasibility of the concepts and programs at the business level.
- Responsible for developing, implementing, measuring, and improving communication plans for supporting sales initiatives for achieving business line objectives and ensuring the development of cross-functional marketing initiatives.
- Developing, coordinating, and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity.
- Creating and maintaining the communications materials for ensuring that messages are integrated into the Motion segments messaging creating materials can be included, but are not limited to internal articles, success stories, case studies, press releases, customer presentations, scripts, podcasts, market collateral, etc.
- Ensuring sound communication across multiple and appropriate trade media in line with the overall communication strategy for extending brand visibility.
- Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.
- Developing global promotional activities using events, fairs, online campaigns, print media, and other communications vehicles for promoting products, systems, and services throughout the whole life cycle.
- Defining key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities.
- Developing and maintaining digital content and media strategy and structure representing the complete portfolio and value propositions consistently and qualitatively for ensuring maximum sales support and traction.
- Owns major end-to-end processes and events on a project, takes initiative, and uses problem-solving skills to think beyond the task to the outcome that needs to be achieved
- Establishes partnerships and consults with key business stakeholders and team members
- Knowledgeable in strategic communications planning methodology, leading-edge practices, trends, and information; aware of employee engagement strategies and innovative tactics being applied in the marketplace
Qualifications
- Bachelor’s degree in business, marketing, communications, journalism, public relations, or related area.
- Strong ability to speak on message with confidence and clarity to varied audiences in high-pressure situations
- Exceptional writing and editing skills
- Very strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholders
- Experience in developing and executing stakeholder communication plans
- Strong understanding of branding principles and ability to execute brand-building strategies
- Good knowledge of social media tools and ability to utilize them for communications and branding
- Ability to collaborate effectively with colleagues at all levels to meet organizational goals
- Sound judgement and ability to manage multiple clients, projects and tasks in a fast-paced corporate environment
- Experience in providing informed recommendations to senior-level management
- Ability to thrive in a fast-paced, changing environment
- Strong understanding of BI and Marketing mix
- Solid experience in managing ATL and BTL activities
Additional Information
- Opportunity to integrate an ambitious project;
- Career opportunity, integrating an expanding Group with the possibility of career progression through evolution;
- Integration in a young and dynamic team with professionals from the same training area;
- Salary according to previous knowledge and experience.