Digital Marketing Intern
- Part-time
Company Description
For new moms and moms-to-be who just want the best for themselves and their baby's tender changing skin, Mustela® provides high quality skincare through dermatological expertise and the highest concentration of natural ingredients. Mustela® has over 60 years of expert skincare research with plant-based active ingredients that go into unique paraben-free formulas that meet the needs of pregnant mothers and their baby's developing skin. Mustela® products are available at Target, Babies "R" Us, Buy Buy Baby, Walgreens, CVS, Amazon.com, MustelaUSA.com and other select retailers.
Job Description
Mustela USA is looking for Digital Marketing Interns with a true passion for digital marketing, trends and innovation in the digital and social space with remarkable writing skills to help manage and cultivate Mustela’s digital presence.
• Create social media contents and plan social media calendar
• Monitor and engage on various social media platforms and conduct day-to-day community management
• Provide weekly reporting to manager on social media activity and performances
• Conduct influencer outreach and seeding approved content and editorial pieces to key influencers and other identified sites and blogs
• Monitoring key online conversations and events to make sure brands are participating effectively and are being well-represented.
• Plan, create and manage creative assets working with internal & external teams
• Assist with planning of email calendar and creative direction of content and provide monthly reporting to manager on email performance
• Participate in development of email campaign strategy from concept to creative direction
• Liaise with SEO Consultant to develop and edit content
• Help with online merchandising plan, execution, and site QA
• Assist with development of new loyalty program
• Marketing & PR: Assist the team with basic research as needed in order to engage the community and to investigate any trending activities and competitors
• Perform above tasks and others for projects
Qualifications
• Must have exceptional writing and grammatical skills
• Proficiency in photography and Photoshop
• Understand what makes compelling online content
• Must be detail oriented team player
• Ability to multi-task and switch gears and mindset frequently and rapidly to capitalize on traffic opportunities
• Working knowledge of and experience with online networks (You will be taught the rest!)
• Ability to work independently and make decisions with minimal supervision
• Tech savvy and able to understand the basic workings of e-commerce platforms; experience with Magento, or related systems a plus
Additional Information
• This internship is paid!
• Must be available to start mid-August
• Ability to work minimum of 20 hours per week for 3 consecutive months
• Opportunities for increased responsibility
Please include URLs for all of your online presences (Instagram, Facebook, blog, Tumblr, Twitter, etc.) in your CV. Passion for skincare is a plus!
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