E-Commerce Marketing Manager

  • Full-time

Company Description

Are you looking for a great career with a growing company?

Murals Your Way, the nation's leading custom wall mural designer and manufacturer, is looking for a motivated, passionate and dynamic Channel Marketing Specialist/Manager to join our team! If you're looking for a fun, trend-forward company with a positive working environment, then Murals Your Way is the right place for you!

Job Description

The Channel Marketing Specialist/Manager is a critical role at our company. This professional will be responsible for key aspects of the marketing plan.  The ideal candidate would be someone who is passionate about strategic leadership and loves managing the day-to-day elements of our marketing programs. All candidates must be hands-on, capable of delivering results in a fast-paced, creative, and entrepreneurial environment.

What you will do:

  • Manage several eCommerce channels to drive year over year growth in traffic and revenue. Collaborate with marketing team to develop coordinated marketing plans to be implemented across several channels.
  • Provide strategy, innovation and execution through quantitative and qualitative analysis and thought leadership.
  • Manage the Email channel including creating annual email calendar, compelling campaigns and themes, develop creative briefs, html coding (could be done in-house), scheduling and conducting performance analysis. Additionally, implement campaigns to focus on email database growth.
  • Manage the Paid Social Media programs on Facebook, Instagram, Pinterest by working with agency in strategy, implementation and reporting.
  • Depending on experience, collaborate or manage the SEO and PPC channels to drive increase in traffic and revenue.
  • Other marketing activities and projects based on experience and as requested by manager.

 

Qualifications

What you need to have:

  • Bachelor’s Degree or higher
  • 4 years hands on experience managing marketing programs in an e-commerce environment – B2C and B2B experience both helpful. With strong knowledge of eCommerce best practices and extensive experience with eCommerce platforms (Magento a plus), trends and tools, eCommerce merchandising at both the strategic and executional levels
  • 2- 4 years working for an ecommerce website with a revenue/conversion focus
  • 1 - 3 years email marketing experience
  • 1 - 3 years social marketing experience
  • Thought leader & strategic thinking
  • Ability to execute marketing plans
  • Experience with analytical software and analysis
  • Experience with Google Analytics and HTML.
  • Superb analytical skills, digging deep into data to create critical objectives, strategies and tactics, and then turning insight into action to drive results.
  • Able to work with team members on the development of conversion improvement programs, including A/B testing, for various customer types and traffic sources
  • Project management skills
  • Experience managing an aggressive marketing/campaign calendar.
  • An energetic, forward-thinking and creative individual with high ethical standards
  • Strong communication, presentation and interpersonal skills with a desire to team with others to drive results.

What is nice but not required:

  • Google Analytics or Adwords certification
  • Experience in interior design or décor industry

Additional Information

What You Can Expect From Murals Your Way:

  • Competitive pay
  • A team that wants to WIN!
  • Industry leading products and services
  • Fast-paced, entrepreneurial environment
  • Healthy work-life balance
  • Casual dress code

Employee Benefits Include:

  • 401K with a company match
  • Employer subsidized Medical benefits
  • Group dental benefits
  • Flexible Spending Options (FSA) – Medical and Dependent Care
  • Generous paid time off program
  • Unique Travel Dollars company-wide incentive program
  • Company paid Life and Long Term Disability
  • Voluntary additional Life and Short Term Disability
  • And more!

Your application must include a cover letter / email explaining why you are a good fit for the job. Any applications without this information will not be considered.