Digital Marketing Manager

  • Full-time

Company Description

Mob Inspire is a silicon valley based incorporation and well-established Technology Company with their development office in Islamabad- Pakistan and serving global market. With an assortment of trusted clients, the company has thrived to excel in providing its customers with good products and services.

Job Description

As a Marketing Manager, you will be responsible for managing Internet Marketing strategy along with marketing activities for Mob Inspire ventures and partner products, execute marketing plans to generate B2B leads, extensive experience required in digital advertisements and acquiring leads from U.S and major markets of the world. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. Track and show re targeting ads to potential visitors till you acquire a lead, bulk emails to un acquired leads to re initiate customer targeting campaigns. Hands on experience with marketing and business intelligence tools for better planning, decision making and efficient reporting. 

  • Ability to think in an innovative and creative way to plan for internet marketing campaigns.
  • Experience in business intelligence tools to have better decision-making power.
  • Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; n resolving problems; completing audits (of remote teams); identifying trends; determining system improvements; implementing change.
  • Accomplishes marketing and sales objectives by planning, developing, implementing and evaluating advertising and trade promotion programs; developing sales action plans.
  • Identifies marketing opportunities by identifying client requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Improves products marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.
  • Experience in email marketing automation, business process automation, SEO, google ads etc.
  • Can manage and lead content team members
  • Manage and coordinate SEO team and take their reports.
  • Analysis of client research, current market conditions and competitor information.
  • Develop and implement marketing plans and projects for new and existing products.
  • Prepare KPI’s and reports for ROI.
  • Manage the productivity of the marketing plans and projects.
  • Monitor, review and report on all marketing activity and results.
  • Determine and manage the marketing budget and compare it with results for reports.
  • Deliver marketing activity within given budget.
  • Report on return on investment and key performance metrics.
  • Collaborate with the sales department.
  • Monitor industry best practices.

Qualifications

  • Understanding of mobile application development process, knowledge of tools and technologies involved in the process from start to end. 
  • Expert in internet marketing for generating B2B leads of mobile apps or business software
  • Excellent communication skills in English language (Reading, Writing, Listening, Speaking)
  • Google Adwords, Google Analytics
  • PPC
  • Retargeting Ads
  • SEO (Managing In-house Team)
  • SMO
  • Writing Original Content
  • PR on big sites like Clutch.co, LinkedIn, Quora etc.
  • Lead Generation
  • Mails and Newsletters
  • Mass Email Marketing
  • Managing Remote Teams
  • Case studies, Blogs
  • Plan and Execute Marketing Campaigns for Company Website and Products and Generate Sales Qualified Leads, Sales Accepted Leads

Additional Information

The company offers market competititve salary along with other benefits such as:

  • Training and Development
  • Annual, Casual & Sick Paid Leaves
  • Leaves Encashment
  • Medical Reimbursement
  • Annual Bonuses
  • Collaborative Working Environment
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