1to1 Communications Manager
Job Description
An exciting opportunity is available to join our Marketing Communications team as 1to1 Communications Manager. This is a fantastic role, where the successful candidate will design and manage compelling direct marketing campaigns to support Mitsubishi Motors in the UK’s brand and business objectives.
Key responsibilities include:
- Supporting our core KPIs by planning and managing our direct marketing campaigns in line with the company's marketing strategy.
- Supporting the Customer Communications Manager to execute our CRM strategy.
- Analyse and segment the database to select suitable recipients for each campaign, in compliance with legal processing restrictions.
- Manage the delivery of all direct campaigns, ensuring they are accurate, delivered to time and to budget, compliant with brand, JSOX and financial promotions.
- Supporting The Customer Communications Manager in promoting an email direct mail service to dealers.
- Providing reporting and insight into marketing campaign performance, identifying opportunities to increase the scope and performance of direct marketing activity.
- Financial management of customer communications budgets.
- Managing relationships with external agencies and suppliers.
- Working closely with the Marketing team and other business to deliver campaigns and reflect their initiatives in our CRM programme. This would include but isn’t limited to; quarterly direct campaign delivery, dealer marketing, the after sales function, Shogun Finance and Shogun Vehicle Leasing.
Skills required for the role:
We offer an excellent benefits package, including a favourable employee car ownership scheme.