1to1 Communications Manager

Job Description

An exciting opportunity is available to join our Marketing Communications team as 1to1 Communications Manager. This is a fantastic role, where the successful candidate will design and manage compelling direct marketing campaigns to support Mitsubishi Motors in the UK’s brand and business objectives.

Key responsibilities include:

  • Supporting our core KPIs by planning and managing our direct marketing campaigns in line with the company's marketing strategy.
  • Supporting the Customer Communications Manager to execute our CRM strategy.
  • Analyse and segment the database to select suitable recipients for each campaign, in compliance with legal processing restrictions.
  • Manage the delivery of all direct campaigns, ensuring they are accurate, delivered to time and to budget, compliant with brand, JSOX and financial promotions.
  • Supporting The Customer Communications Manager in promoting an email direct mail service to dealers.
  • Providing reporting and insight into marketing campaign performance, identifying opportunities to increase the scope and performance of direct marketing activity.
  • Financial management of customer communications budgets.
  • Managing relationships with external agencies and suppliers.
  • Working closely with the Marketing team and other business to deliver campaigns and reflect their initiatives in our CRM programme. This would include but isn’t limited to; quarterly direct campaign delivery, dealer marketing, the after sales function, Shogun Finance and Shogun Vehicle Leasing.

Skills required for the role:

  • Extensive direct marketing campaign experience from agency, retail, FMCG, finance or automotive sectors
  • Hold a relevant Degree or equivalent qualifications/experience
  • Excellent relationship building skills
  • Agency/ supplier relationship management experience
  • Able to work as part of a team or individually
  • Strong communication skills
  • An eye for detail
  • Experience of managing budgets 
  • Strong evaluation skills
  • We offer an excellent benefits package, including a favourable employee car ownership scheme.