Vice President of Marketing

  • Full-time

Company Description

Miratech helps visionaries change the world. We are a global IT services and consulting company that brings together enterprise and start-up innovation. Today, we support digital transformation for some of the world's largest enterprises. By partnering with both large and small players, we stay at the leading edge of technology, remain nimble even as a global leader, and create technology that helps our clients further enhance their business. Our culture of Relentless Performance has enabled over 99% of Miratech's engagements to succeed by meeting or exceeding our scope, schedule, and/or budget objectives since our inception in 1989. Miratech operates in over 25 countries, including Canada, Cyprus, Finland, Germany, India, Norway, Poland, Slovakia, Spain, Sweden, Switzerland, the UK, Ukraine, and the US. Miratech employs over 800 people, and our sales CAGR exceeds 30%.

Job Description

Overview

 As the Vice President of Marketing for our company, you will lead and develop the marketing strategies to drive growth, increase revenue, and establish the brand identity. You will work closely with the executive team, sales, innovation, and corporate services (recruitment & employee experience) to align marketing initiatives with business goals.

Responsibilities

  • Develop and execute a comprehensive marketing plan to increase brand awareness, generate leads, and accelerate the sales pipeline.
  • Lead the development of our brand positioning, messaging, and voice to differentiate our company from competitors and establish a strong brand identity.
  • Develop and manage a team of marketing professionals to execute campaigns, manage budgets, and analyze results.
  • Collaborate with sales and product teams to develop and execute marketing campaigns, collateral, and sales enablement tools that resonate with our target audience.
  • Manage and optimize our online presence, including our website, social media, and other digital channels.
  • Analyze market trends and customer insights to identify new opportunities for growth and optimize marketing campaigns.
  • Attend industry events and conferences to represent our company and network with potential clients and partners.
  • Develop and manage marketing budgets to ensure the maximum return on investment.

Qualifications

  • Bachelor's degree in marketing, business, or related field. Master's degree preferred.
  • Minimum of 10 years of experience in B2B marketing, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful marketing strategies that drive growth and increase revenue.
  • Strong knowledge of digital marketing channels, including website development, SEO, PPC, social media, and email marketing.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
  • Experience managing budgets and delivering results within budget constraints.
  • Strong analytical skills and the ability to use data to drive marketing decisions.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Experience in the IT services industry or related field preferred.

Additional Information

What we offer

  • Lead with a vision: join a high-performing technology development team that shapes the direction of the company and drives growth and innovation with a 99% project success rate and more than 30% year-over-year revenue growth.
  • Empower teams for success: enable high-performing teams to reach their full potential and drive innovation by fostering a culture of excellence and collaboration that aligns with the company's shared goals.
  • Drive global impact: collaborate on impactful projects for top global clients and make a significant difference on a large scale.
  • Live our values: by integrating them into your work and interactions with colleagues, clients, and partners.
  • Shape a sustainable and inclusive future: be part of a dynamic, multicultural company that fosters a supportive and inclusive culture, and focuses on social sustainability, IT education, community empowerment, and gender equality.
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