The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

Job Purpose:

Support the Marketing Communication team in executing brand campaigns, content production, and media activities to strengthen Burger King’s visibility and engagement across all communication touchpoints. This role will coordinate with agencies and cross-functional teams to deliver high-quality creative assets, ensure timely campaign rollouts, and monitor communication effectiveness.

Main  Responsibilities:

Campaign Execution Support

• Assist in rolling out ATL and BTL communication campaigns, including digital, social, print, and in-store media.

• Coordinate with agencies for artwork, media placements, and campaign adaptation.

• Manage day-to-day content scheduling and posting across Burger King’s owned social channels.

• Ensure consistency in messaging, brand voice, and creative execution.

 Content & Social Media Management

• Support content development for social media (Facebook, LINE, TikTok, IG, YouTube), ensuring timely posting and engagement tracking.

• Monitor competitor communication activities and provide benchmarking reports.

• Support influencer/creator partnerships by coordinating timelines, assets, and deliverables.

 Reporting & Insights

• Track campaign performance metrics (reach, engagement, awareness uplift).

• Consolidate reports for weekly and monthly reviews with the MarCom Manager.

• Identify content and campaign learnings to improve future communication.

 Administrative & Coordination Support

• Maintain campaign calendars, asset libraries, and approvals.

• Assist in budget tracking, vendor coordination, and invoice processing.

• Support preparation of internal presentations and reports.

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 1–2 years of experience in marketing or digital communication, preferably in QSR, FMCG, eCommerce, or retail.

• Strong attention to detail and project coordination skills.

• Familiarity with content management systems, mobile applications, or CRM platforms is a plus.

• Good command of English (both written and spoken).

• Creative thinking, problem-solving mindset, and passion for consumer behavior.

• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.