Contemporary, relaxed and imaginative. Be it a leisurely family break or romantic escape, AVANI Hotels & Resorts provides the right space for guests who value the details that matter.

Please note that this is not an exhaustive list of everything that needs to be done.  Minor employees always find new ways to look after the business, their guests, and their colleagues.   Within this, the key responsibilities for this position are:

Cluster PR & Marketing Communications Manager for two properties – Key Responsibilities

• Develop and implement an annual PR & Marketing plan for both properties, aligning with each brand’s unique positioning — ultra-luxury and experience-led at Anantara Maia, and vibrant, contemporary lifestyle at Avani+ Barbarons.
• Act as the brand guardian for both hotels, ensuring all marketing and communication materials accurately reflect each property’s identity and resonate with their target audiences.
• Manage international and regional PR agencies, coordinate media outreach, and deliver high-quality press trips that generate impactful global and regional coverage.
• Create and distribute engaging press releases and media materials that highlight the distinctive stories, experiences, and differentiators of each resort.
• Oversee photography, videography, and social media content production—both in-house and via external suppliers—ensuring assets are on-brand, fresh, and fit for purpose across all channels.
• Develop and execute integrated marketing campaigns that balance brand storytelling with commercial objectives, driving awareness, engagement, and bookings.
• Lead influencer collaborations, partnerships, and activations tailored to each brand’s character — from high-end travel experiences for Anantara Maia to dynamic lifestyle content for Avani+.
• Oversee the digital presence of both resorts, ensuring websites, social media channels, and online listings are up-to-date, visually compelling, and optimised for reach and performance.
• Oversee all social media channels, ensuring consistent brand voice, engaging content creation, effective community management, and alignment with the brand’s standards and positioning.
• Manage and track the marketing communications budget for both properties, ensuring strategic allocation, cost efficiency, and performance reporting that demonstrates ROI.
• Provide regular updates and insights to the Cluster Director of Sales & Marketing and General Managers on ongoing initiatives, results, and emerging opportunities.
• Support the General Managers as brand spokespeople and manage media relations, interviews, and crisis communication where needed, ensuring both brands maintain a strong and trusted reputation.

• Bachelor’s or master’s degree in marketing, Communications, or Hospitality Management.
• 5+ years of marketing experience, within equivalent luxury or 5* hotels
• Proven success in brand positioning, storytelling, and luxury brand management.
• Strong expertise in digital marketing platforms, analytics tools, and CRM systems.
• Excellent communication and presentation skills; fluency in English
• Creative thinker with strong strategic planning
• Network of media, luxury, and lifestyle contacts is highly desirable.
• Ability to thrive in a fast-paced, competitive environment with a results-driven mindset.

This position reports to the Cluster Director of Sales & Marketing of Avani+ Barbarons Seychelles & Anantara Maia Seychelles Villas