A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

You will be one of the principal pillars of the hotel, passionately and enthusiastically directing day-to-day activities of the groups & events  by driving the business results.  As Assistant  Director of groups and events  you will be involved in event sales forecasting with the Revenue Manager and also developing special events and sales blitzes to showcase the hotel to potential clients. You will develop rapports with key clients and feel comfortable taking risks by entering into new markets. You will have a presence at trade shows and major market events, locally and nationally, to promote new business and increase sales for the hotel.

Roles & Responsibilities 

• Maximise revenue and profit of Groups / MICE segment including Conference & Banquets by focusing on customer satisfaction and retention; employing creative and innovative practices to secure business.
• Sales solicitation for groups, catering & food & beverage by developing relationship with DMC’s, Corporate clients, Event management companies & Congress organisers to solicit groups business.
• Work closely with the Convention Bureau / Event companies for city wide events
• Continually analyse business practices and identifies opportunities for improvements resulting in increase in revenue and cost savings.
• Managing a portfolio of accounts across the MICE segment
• To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the events function space to achieve and exceed forecasted revenue.
• To champion the Events discipline within the Sales & Marketing department by leading the events team.
• Work closely with the ADOS/DOS to prepare monthly forecasts

• The Asst Director of Groups & Events will be the main point of contact for the client and the entire event operation (including banquet, accounting, technical, audio visual, rooms division and kitchen).
• Sales Calls & Business development across the MICE accounts.
• To communicate effectively with all department within the hotel involved in carrying out the needs of a group / event.
• To coordinate with other departments the needs of a group / event which will directly affect that department (i.e. amenities, arrival/departure time, deliveries, and special meal requirements).
• To maintain the policies set forth in the group sales contract (i.e. deposits, cut off dates, attrition, rooming lists, billing instructions).
• To coordinate the sales efforts between events department and catering to ensure proper utilization of function space to yield maximum revenues.
• To have an excellent knowledge of hotel facilities, capacities and dimensions of meeting rooms.
• The ability to negotiate & achieve maximum revenue/profit potential while satisfying client needs.
• Manage third party sites for proposals (example Cvent, HRS)
• The ability to develop creative and attractive menu presentations for potential clients.
• To conduct tours of the property with meeting planner and potential clients.
• Demonstrate a very good working knowledge of SOP’s, standard set-ups, floor plans and menus.
• To ensure all information in Opera PMS is accurate including client data, activities and events.
• To be familiar with Banquet service standards to better sell the facilities of the Hotel.
• Check function room set up prior to guest arrival, ensuring all details are in agreement with client’s requirements and hotel standards.
• Responsible to handle all type of events including Corporate Events, Social Events, Launch events
• Responsible to handle any other tasks assigned in the department which are outside the current responsibilities based on business requirement.
• Demonstrate dedication and commitment to the role.
• Coach Co-Ordinators, Executives and Trainees (where applicable)

• Bachelor's degree in any related field
• Luxury Hotel Experience in  groups and events
• Passionate seller and  excellent communication skills
• Ability to influence and persuade with excellent negotiation skills