Assistant Digital Marketing Manager

  • Full-time
  • Company Location: Ripley's Believe It or Not!

Company Description

Ripley’s Believe It or Not! is under the management of Minor Sky Rider Company Limited, the home to world class attractions and museums, which comprises of 8 attractions all in one place. Ripley’s Believe It or Not! Odditorium is a world famous family oriented walk through tourist attraction that originated in the U.S.A. The museum houses more than 300 unique collections of oddities and it presents a careful balance between the strange, the shocking, and the beautiful.

Job Description

• Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Designs, builds, and maintains our social media.
• Create and manage content for Ripley’s Media social, database marketing, campaigns, and other forms of digital communication.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Develop and monitor campaign budgets.
 

Qualifications

• In-depth knowledge of current digital trends
• Experience in digital marketing in the Lending industry, or a related field
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• Familiar with financial planning and strategy
• In-depth knowledge of various social media platforms and best practices.
• Ability to analyze consumer metrics, reports, and trends.
• Thai nationality.
 

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