Cluster Director of Sales

  • Full-time
  • Company Location: Anantara Al Jabal Al Akhdar Resort

Company Description

A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

  • To approach the overall Corporate, Government and Wholesale market segment for the Anantara Sales Cluster from a strategic perspective:
    • Ensure that the team fully understands the relative importance and priority of its current account base, and prioritises its efforts accordingly.
    • Manage own accounts, secondary to DOSM Key accounts from various segments.
    • Conduct a minimum of 60 Sales Calls a month, 10 Client’s entertainments and site inspections.
    • Record all activities in SFA or S&C.
    • Manage the SSP (Sales Strategic Planning) of the proactive sale team members.
    • Ensure that the department is focused on assertively establishing new client contacts and developing detailed information on the potential revenues from these accounts.
    • Continually review the actual production of each account against the potential for that account.  Continually review and upgrade the client base.
    • Assign individual account responsibilities and targets with reference to the above points.  Keep account responsibility under continual review
  • To manage the sales team:
    • Set the financial objectives for each member of the team and manage them to ensure these objectives are met.
    • Ensure that all new team members are properly oriented in the strategy and positioning of the Anantara brand, and able to articulate this positioning in the marketplace.
    • Ensure that all members of the team have the appropriate face-to-face selling skills to successfully do their job.
    • Manage the performance of team members, identify gap in skills necessary to perform their duties and recommend programmes to meet the skills requirements of the team.
    • Assist with the training plan for the sales team members and update the DOSM with the requirements periodically.
  • General department operations
    • Maintain accurate management status reporting on business results, and associated action planning.
    • Ensure all sales people maintain a personal up-to-date knowledge on all Anantara product and service offerings, including promotions.  In addition, to be familiar with the products, services, rates new developments of our key competitors.
    • Ensure department operational budget is adhered to including effective cost control and procedures for approval of expenditure
    • Participate in client familiarization trips, site inspections, sales trips and road shows as required to meet the sales targets of the hotel.
    • Create and implement packages and promotions for periods of low occupancy
    • Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our promise
    • Drive opportunities to upsell and cross-sell Anantara products
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    • Ensure that all administration work is processed quickly and efficiently.

Qualifications

  • Proven background in sales in a 5 stars hotel with a minimum of 5 years’ experience.
  • Ability to manage the relationship with team members, owners, key corporate and leisure accounts.
  • Ability to manage multiple hotels & resorts, sales strategies, pricing strategy, sales related requirements.
  • English speaking, understand the local market behaviour
  • Excellent communication skills both verbal and written
  • Strong computer related skills
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