Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties designed intelligently to appeal to a variety of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Serve the needs of the business by optimising our own online presence and understanding our competitors overall online performance while being the main point of contact between the Corporate Office and properties within its regions. This includes social media content monitoring, campaigns and promotions creation, trainings & workshops, as well as competitors’ analysis and strategy planning for different online channels.

Key Accountabilities

Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotels team members always find new ways to look after the business, their guests, and their colleagues. 

Within this, the key responsibilities for this position are to:

Social Media Optimisation Strategy:

• Create and implement social media strategies for Minor Hotels as well as the brands within to maximize awareness, enter new markets, drive traffic to brand.com and increase direct social media revenue.
• Provide regional trainings and delivering workshops that keep up with the ever-changing trends in order to be ahead of the competition.
• Support all properties, especially top NOP properties, to optimize and manage social profiles within brand standards and the group strategy.
• Audit and analyze the competitors' social media presence and compare our efforts to theirs to create a Social Media Optimisation strategy aligned to the overall Commercial Department 3-year plan.
• Work the Minor Hotels multi-language social media Optimisation strategy containing desired markets, posting times and dates, content, and offers that will help increase awareness, drive traffic and increase brand bookings.
• Incorporate sustainable advertising models, such as Dynamic ads, to maximize investment and increase ROI.

Innovation and Engagement:

• Manager for the implementation of new social media channels/approaches that will deliver results and will position Minor Hotels as the brand to benchmark against. (i.e. TikTok, Snapchat, etc.).
• Create, develop, and implement social media campaigns/competitions that increase audience interaction while positioning the brands and the group at the foremost of the hospitality industry.
• Submition of campaigns, strategies and results to different third-party awards (i.e. HOTELS Mag, Shorty Awards, etc.) that will reflect the group’s initiatives and their impacts within the department.

Ecommerce and Digital:

• Support the digital teams to have integrated campaigns across different online channels.
• Support other departments (MARCOM, PR, REVENUE) to drive integrated campaigns.
• Drive the rebranding/opening of new properties to increase awareness and position of the brand, especially in new markets.
• Be a communication link between Minor Hotels headquarters and regional offices/properties to share an understanding on Minor’s established brands and standards within new markets.

• Proven background in marketing in the hotel or leisure industry with at least 3 - 5 years’ experience preferred.
• Ability to manage the relationship with both agency and internal stakeholders.
• Must be able to speak, read and write English which is the primary business language.
• Requires good communication skills, both verbal and written
• Most tasks are performed in a team environment
• Possess strong computer related skills.
• Extensive knowledge of the Hotel and travel industry.
• Understands the market and its competitors both locally and internationally