A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Scope and General Purpose of Job:
 Assistant Manager eCommerce & Distribution is responsible for defining the strategy and
execution of digital media and ecommerce activity for the property.
 This position will support the hotel commercial strategy by developing digital marketing
and Ecommerce programs. Digital marketing efforts will include: Search Engine
Marketing (including PPC and SEO), Mobile Marketing, Display Advertising, Email
Marketing, Social Media Advertising.
 This position will also oversee Ecommerce activity including the management of the
hotel’s web sites and mini-sites in line with corporate guidelines together with marketing

Key Duties and Responsibilities
Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotel
employees always find new ways to look after the business, their guests, and their colleagues.
Within this, the key responsibilities for this position are:
Electronic Distribution
 To implement Minor Hotel long-term Electronic Distribution Strategy working in line with
corporate/regional guidelines.
 To implement the global and regional strategy for online travel agents to represent hotels
and to implement SOPs for various International & Regional Online Travel Agents
covering commercial terms, top source and guest geography markets, content
management procedures, billing & payment information, etc plus tracking procedures
and connectivity issues.
 To monitor and report on the hotels’ effective use of electronic distribution tools and
procedures in areas of business intelligence to maximize the competitive advantage in
the marketplace.
 Manage the channel manager and interfacing of new channels in conjunction with the
revenue and reservations team.
E-Commerce
 Coordinate the development of e-Commerce tactics for the property in line with
corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise
hotel and measure and report on results.
 Implement best practice rules to optimize content (images, content, links, and accurate
translations) relevancy, accuracy and performance on brand.com website and work with
the Marketing & Communications team on corrective actions.
 Support the website functionality for the development and sending of consumer and
trade emailing or RFP and make sure all functionalities are working properly and test the
response.
 Develop measure and optimize ROI on new traffic generating channels.

E-Commerce - Hotel website management, mini-site development management, etc.
 Develop Ecommerce strategies and best practices for the hotel web site such as content
management, traffic driving tactics and strategies
 Work closely with Marketing Communication team to maintain relevant and search
oriented key words and is up to date and optimized
Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.):
 Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other
conventional and unconventional internet advertising/acquisition models
 Work with and manage agency to ensure PPC and SEO plans strategically and
efficiently fit each individual hotel’s goals and objectives
 Drive email marketing initiatives for responsible hotels along with Marketing
Communication managers. Responsible for setting up accounts with approved vendors,
drive quarterly/annual activity calendar, generating quarterly performance reports and
conducting regular database audits.
 Develop measure and assist in executing social media activity, which will include
assisting Marketing Communication managers put together creative strategies to
generate Fan Base, working with agency on tagging and monitoring social media
performance using approved tools. Also be responsible to drive/evaluate business case
documents put together by hotels for use of Facebook or other social media channel
requests.

Total Digital Strategy (Diving all F&B, Spa, MICE and B2B Digital functions)
 To assist in the implementation of additional digital channels for F&B, Spa MICE
including booking engine.
 Develop a digital advertisement strategy for F&B, Spa, MICE and digital B2B according
to the global roadmap.
 Drive property level campaign for each of the outlets that have high retail value
 Ensue that F&B outlets work with the respective food aggregator of their region or
developpe their own delivery methodology where possible.
 Review the conversion of RFP in website and implement strategies to help sales to be
improve responsiveness.
Revenue Management and Pricing
 To assist the revenue team at each property in maximizing revenue and yield through
business trend analysis, highlighting areas of opportunity in digital and distribution
strategies on an ongoing basis.
 To monitor and control that the distribution through all channels is in line with Minor
Hotels’ Distribution strategy and closely monitor business shifts between channels
(Channel Management).
 To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted
with global and local distribution partners.

Project and Third Party Agency Management:
 Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media
partners to gain insight to best practices.
 Work closely with Marketing communications team for all Sales and Marketing activities
over Digital and Online medium.
Technical
 To be familiar with the technical set-up of all relevant distribution channels or switches.

How you can succeed in this role:
Within Minor, the top-performing people who do this job always demonstrate the following
attitude:
Collaboration:
 They have the ability to plan and prioritise work in order to achieve targets and
deadlines
 They can effectively support and supervise other members of the department to
achieve business results.
 They have a proven ability to negotiate to achieve a desired outcome.
 They have a proven ability to communicate effectively and professionally using
written and spoken English.
 They are highly financially literate, and proficient in business financials
Working with Others:
 They always try to anticipate and exceed the needs of customers and colleagues
 They use their own initiative and good judgement to solve problems in a calm and
efficient way
 They enjoy working with others to achieve common goals. They volunteer as
required to ensure the success of the team
 They act with personal professionalism and integrity at all times
Taking Responsibility:
 They always conduct business honestly and fairly. They keep sensitive information
confidential.
 They can prioritise their workload effectively and be organised and structured at work
 They manage their time and pay attention to detail. They know their jobs, and are
able to work without close supervision.
 They display a positive attitude, even under pressure. They personally check their
work to ensure its accuracy.
Delivering Results:
o They are committed to meeting and exceeding all performance standards
o They constantly look to develop their own professional skills and abilities
o They perform job tasks in line with established policies and procedures They
always try to provide a top-quality experience to all our guests.