Regional Director Digital, eCommerce & Distribution - Asia

  • Full-time
  • Company Location: Minor Hotels

Company Description

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties designed intelligently to appeal to a variety of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Job Description

The scope of this job is to ensure we are competitively represented on our brand and product on all Digital channels, Online or Digital media. This role will serve the needs of the business, our guests and our colleagues by developing and implementing key distribution and eCommerce strategies to optimize all the distribution channel and advertising digital channels.

Qualifications

  • Demonstrated experience as a multi-property e-Commerce Leader
  • Innovative commercial leader with proven success driving Total Hotel Profitability
  • Able to partner with and persuade diverse stakeholders, including executive level
  • Demonstrated track record driving results in high pressure and volatile environments
  • Highly adaptable, resilient, and able to thrive in culturally diverse workplaces
  • Experience deftly managing owner relations
  • Demonstrated ability to rapidly integrate, interpret and analyse diverse datasets
  • Proven manager, educator and mentor of team members at all levels of the organisation
  • Ability to communicate at a professional level in both spoken and written English
  • Ability to travel periodically to properties as required

Additional Information

  • Implementing Minors Hotels long‐term digital & distribution strategy in line with corporate initiatives.
  • Manage hotels and partner agencies to execute all ecommerce & distribution activities for all regional properties and implementing new initiatives to support hotel marketing strategies and to grow direct revenue.
  • Implement pre‐opening budgets, onboarding strategies and system/channel configurations/training for pre‐opening and rebranding properties.
  • Assisting in establishing best practices to manage Online Travel Agents in the region by maximizing the dynamic connectivity to controls the rate dilutions to drive direct conversions.
  • Supporting hotels as required to better manage and leverage electronic distribution channels, social channels F&B and Spa platforms.
  • Ensuring optimal content of Minor Hotels and or properties as designated in all relevant electronic distribution channels.
  • Developing and optimizing the online reachability to maximise ranking/visibility of properties on various search engines, channels, meta channels, GDS and on brand.com.
  • To conduct feasibility study, ROI and to suggest ways of improving ranking and revenue generation over e‐channels by driving monthly/weekly audits.
  • Measuring, analyzing and reporting eCommerce and distribution performances and suggesting tactics improvements and new activities.
  • Preparation of annual eCommerce and distribution marketing and system budgets.
  • Manage the channel manager and interfacing of new channels in conjunction with the revenue and reservations team.
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