Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion and lifestyle products. Its brands include Bossini,  Anello, Radley, Charles & Keith, Zwilling J.A. Henckels, Joseph Joseph, and Minor Smart Kids. 

The Marketing Executive (Modern Living Home and Kitchenware) will work closely with Merchandising, Online, Operation, and VM team to develop and support the Brand’s marketing and promotional activities with the aim to drive sell through, traffic and brand awareness both offline & online.

Main Responsibility:

Marketing Excellence

· Develop strategies and tactics to get the word out about the brand and drive qualified traffic to our front door and website

· Assist in manage relationship with external advertising agencies, partners and vendors

· Liaise with principal on marketing campaigns and initiatives

· Deploy successful marketing campaigns and own their implementation from ideation to execution

· Produce valuable and engaging content for social media channel (Facebook,  Instagram, LINE, and website) to attracts and converts our target groups

· Measure and report performance of marketing campaigns, KOLs gain insight and assess against goals.

· Maintain paid marketing and identify site enhancements need to increase traffic & conversion growth

· Manage customer segmentation and database management by using internal & external system to increase sales performance

Collaboration

· Collaborate with Operations team to ensure proper implementation of marketing plan aligned with the Brand’s goal

· Manage the production of materials for media and in-store purposes

· Assist Merchandizing team in developing promotion plans and calendar and executing the plans align with the product launch ​​​​​​

· Bachelor’s degree in Business, Business Administration, Marketing or any related fields

· Minimum of 3 years working experience in related job

· Experience in FMCG, retail, apparel, fashion industries would be an advantage

• Responsible and form ownership over assigned tasks
• Perform multitasking while handling with various assignments both offline and online
• Analytical Skills
• Ability to use persuasion and negotiation tactics appropriately in order to achieve desirable outcomes
• Strong interpersonal and communication skills
• Enthusiastic to adjust practices according to changes while having a strong growth mindset
• Proficient command of English in both verbal and written