Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion and lifestyle products. Its brands include Esprit, Bossini, Etam, Anello, Radley, Charles & Keith, Zwilling J.A. Henckels, Joseph Joseph, and Minor Smart Kids. In addition, Minor Lifestyle also operates contract manufacturing business under Navasri Manufacturing and Scomadi.

Responsible for the overall marketing strategy and activities of online business with the ultimate objective to drive traffic & membership to the site and to optimize sales of the individual sales events on an ongoing basis.

Digital Marketing

• Revamp the Minor Plus card website
• Prepare and execution of monthly & annual marketing plan to drive site membership
• Develop and execute online marketing strategies utilizing SEM, SEO, Social Media, Email, Affiliate ,CRM and Display Advertising
• Monitor and monthly reporting on site traffic and customer profile statistics & Ad hoc analysis and reports
• Drive localization and optimization of SEM campaigns
• Manage and update B2B and B2C online campaigns 
• Effectively Manage and monitor owned digital media + PR online Channel 
• Assist in developing and managing ecommerce sales growth plans
• Provide report and offer actionable recommendations that can maximize site rankings and increase brand visibility  as well as Review and evaluate website analytics

 Online/ Offline Branding

• Prepare of visual banners for all sales events in line with brand directions if applicable
• Coordinate with the Marketing and Studio teams to ensure sales events are ready to be launched online 
• Strategic tie-ups with third parties to promote the website
• Manage online marketing campaign process from design to post analysis reporting
• Act as brand custodian, ensuring all campaigns are in line with brand guidelines 
• Collaborate with internal and external team to make digital campaign successful

CRM

• Champion merging Offline to Online (O2O) via mobile app and working with both internal
  and external partners to ensure a successful launch and usage by members

• Partner with ecommerce marketing team to identify target customer and develop appropriate
  segmentation to maximize profitability
• Develop Customer retention plans
• Develop tactics to improve customer engagement
• Develop and implement customer acquisition, activation and retention plans

Email Marketing

• Supervise Email Marketing Executive to manage customer email campaigns
• Lead promotions of special online sales events and programs

Other 
Providing overall leadership to team by coaching, and motivating them to ensure the agreed deliverables

• Bachelor ‘s degree in Marketing , Business Administration or any related field
• Minimum 7 years of experience in retail marketing, merchandising, product management
• Preferably in retail/apparel/ fashion/ fashion accessories/ecommerce

• English : Intermediate both speaking and writing
• Excellent knowledge of MS Office especially PowerPoint
• Familiarity with social media and marketing analytics
• Excellent communication and people skills
• Creativity and commercial awareness