Marketing and Communications Manager
- Abu Dhabi - United Arab Emirates
- Company Location: Eastern Mangroves Hotel & Spa by Anantara
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery
Within this, the key responsibilities for this position are:
·Excellent command of the English language, both written and spoken, for liaison with media, writing of press material, writing of internal communications, marketing campaigns, social media, copywriting and proof-reading.
·Ensure that you fully understand the business strategy and positioning of the Anantara brand, and that you are able to effectively articulate this positioning in the marketplace. This is a responsibility of ALL sales and marketing professionals, regardless of their responsibility level.
·Maintain a personal up-to-date knowledge on all Anantara product and service offerings, and the products, services, rates and new developments of key competitors, and an awareness of general industry trends.
·Prepare presentations of hotel information in the media, on industry websites and directories and all other relevant online and paper-based publications.
·Collate and distribute media references to the hotel and the brand, and proactively circulate to all relevant internal parties
·Assist the corporate Marketing team in all marketing or public relations focused projects.
·Conduct market research on competitor hotels within the industry that is seen as relevant and delivering competitive advantage to the brand, in that the research is valued and eagerly awaited by the corporate and operational leadership teams.
·Maintain and continually improve the hotel library of photography, video and other electronic media.
·Solicit and obtain external sponsorship for promotions and special projects
·Maintain the media database.
·Proactively work on social media including facebook postings under the guidance of your department head of the main hotel, spa and select F&B outlets.
·Ensure the website content is up to date for the hotel utilizing the procedures and processes set out by the corporate office.
·Co-ordination of translations.
·Preparation of LPOs for the department and co-ordination with the procurement division.
·Achieve all personal performance objectives, working with department leadership to ensure these objectives are met.
·Take responsibility for your own professional development including strong financial literacy and negotiation skills, brand development, PR, marketing and social/digital skills needed to become a future Marketing Leader for Anantara.
·Maintain accurate management status reporting on business results, and associated action planning.
·Practice effective cost control and adhere to internal procedures for approval of expenditure
·Actively participate in media familiarization trips, site inspections, photoshoots as required to meet the targets of the hotels.
·Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our promise. In particular this includes Sales, Front Office, Reservations, and Events colleagues.
·Ensure that all paperwork associated with the work of the department is processed quickly and efficiently, including letters, emails, contracts and reports.
·Assist in establishing and maintaining client databases, and using those databases in promotions and marketing campaigns
·Provide all assistance to guests and clients in a proactive, professional and friendly manner
·Ensure all hotel collaterals are up to brand standard and maintained across printed and digital touchpoints.
·Overall management of Marketing, PR, Comms, Social Media and Digital Marketing to support the key objectives of the hotel together with the support of the team.
·Management and keeping the Anantara App, loyalty programs and key channels updated and the custodian for content to be accurate.
English is key and supporting languages is additional benefit.
Seasoned Marketing & Communications Manager with Marketing, PR and Social Media knowledge to take care of the hotel’s requirements from Rooms, F&B and Spa projects.
An expert in managing campaigns, stakeholders, multitasking, executing promotions, social media page management, media management and understanding the brand guidelines.