Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion and lifestyle products. Its brands include Esprit, Bossini, Brooks Brothers, Etam, Anello, Radley, Charles & Keith, Zwilling J.A. Henckels, Joseph Joseph, and Minor Smart Kids. In addition, Minor Lifestyle also operates contract manufacturing business under Nawasri Manufacturing.

Marketing Communication Executive embodies the whole process from marketing and PR strategies, to the creative of promotional and informative content, advertising and artwork design and development.

 Main Responsibilities:

• Plan and develop marketing communication strategy, social trends, media planning and booking (offline) including above and below the line, Building brand awareness
• Plan and execute the marketing events, workshops, exhibition and all other related-activities
• Maintain and supply content by gathering necessary information about health & wellness and collaborate with outsourced copywriter to ensure convincing content, marketing and PR news for brand website, social media seeding and newsletter
• Write marketing literature (brochures, press releases etc) to augment the brand’s presence in the market
• Coordinate with third parties i.e. media agency, event organiser, PR agency, FDA agent to accomplish marketing activities as planned
• Coordinate with graphic designer to accomplish artwork and marketing materials
• Select and Collaborate with celebrities/ KOLs/ experts and nutritionists to endorse and influence branding and product seeding
• Create marketing campaigns designed to inform people about new product availability
• Explore business partnership to expand more customer databases and offer them our partners’ privileges and discounts
• Ensure budgets are tracked and spent efficiently

• Solid writing skills for marketing related materials, press release and newsletter.
• Very good personality and possess creativity.
• Capable to work in a fast-paced environment and to meet deadline
• Teamwork, interpersonal, communication and presentation skills
• Passion for retail especially in Health & Wellness industry
• Efficiently work with Microsoft Excel and PowerPoint

• The capability to work in a fast-paced environment and to meet deadline
• Teamwork and interpersonal skills
• Good computer skill esp. in Ms excel ( pivot table & Vlook up)