Marketing Executive

  • Bangkok, Thailand
  • Full-time
  • Company Location: Bangkok

Company Description

Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 450 points of sale focusing primarily on fashion and lifestyle products. Its brands include Gap, Esprit, Bossini, Banana Republic, Brooks Brothers, Etam, Anello, Radley, Charles & Keith, Pedro, Zwilling J.A. Henckels, Joseph Joseph, Minor Smart Kids and Bemynt. In addition, Minor Lifestyle also operates contract manufacturing business under Nawasri Manufacturing.

Job Description

  • Assist the Merchandizing team in developing promotion plans and calendar and executing the plans
  • Assist Brand in managing relationship with external advertising agency, partner and vendors
  • Manage the production of materials for media and in-store purposes
  • Track the effectiveness of promotional campaign on a monthly basis
  • Liaise with principal on marketing campaigns and initiatives 
  • Maintain good working relationship with Operations team to ensure proper implementation of marketing plan aligned with the Brand’s goal
  • Give support in preparing CRM initiatives, e.g. e-mail blasts, newsletters, member events
  • Assistant Marketing Manager and Brand manager in developing strategies and tactics to get the word out about the brand and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Produce valuable and engaging content for social media channel (Facebook and Instagram) to attracts and converts our target groups
  • Measure and report performance of marketing campaigns, gain insight and assess against goals.


• Bachelor ‘s degree in Marketing , Business Administration or any related field
• Minimum 3 years of experience in retail marketing, merchandising, product management
• Preferably in retail/apparel/ fashion/ fashion accessories/cosmetic

Additional Information

• English : Intermediate both speaking and writing
• Excellent knowledge of MS Office especially PowerPoint
• Familiarity with social media and marketing analytics
• Excellent communication and people skills
• Creativity and commercial awareness

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