Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 300 points of sale focusing primarily on fashion and lifestyle products. Its brands include Gap, Esprit, Bossini, Banana Republic, Brooks Brothers, Etam, Anello, Radley, Charles & Keith, Pedro, Zwilling J.A. Henckels, Joseph Joseph, Minor Smart Kids and Bemynt. In addition, Minor Lifestyle also operates contract manufacturing business under Nawasri Manufacturing.

This position will manage the execution of email marketing communications from start to finish. This position will work with functional areas of Marketing to drive e-marketing and lead generation and responsible for Performance marketing as well as manage SEO, Site performance, Special project such as CRM.

Main Responsibilities:

• Set up  and manage email promotions, campaign tests, discounts and loyalty offers in conjunction with marketing, Ecommerce, CRM program
• Analyse and provide report on email campaign performances and communicate results, as well as provide improvement recommendations
• Manage SEO and setup Google analytic for all website
• Maintain email marketing and identify site enhancements needed to increase email list growth
• Maintain awareness of email marketing trends, technologies and industry standards related to campaign deployment.
• Manage customer segmentation and database management by using internal & external system to increase sales performance
• Coordinate with Minorplus function to setup website and increase number of customer and engagement
• Partner with CRM team to leverage database and resource for optimizing email campaign, SMS, In-app push

• Bachelor ‘s degree in Marketing , Business Administration or any related field
• Minimum 3 years of experience in retail marketing, online marketing, ecommerce
• Preferably in retail/apparel/ fashion/ fashion accessories/cosmetic/online agency

• Thorough understanding of social media
• Solid knowledge of marketing techniques and principles
• Excellent in HTML, SEO, Data analysis, Email marketing system
• Excellent knowledge of MS Office and marketing software (e.g. CRM)
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Good communication in both Thai and English
• Creativity and commercial awareness
• A team player with a customer-oriented approach