The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet.

Swensen's is the world's most admired "ice cream based dessert destination" brand providing the customers with the ultimate indulgence experience through our most unique and inspiring ice cream sundae creations.

Job Purpose:

Be responsible for the overall Marketing management and coordination of Swensen's products, which will result in the fulfilment of planned sales and profit objectives and ensure long-term optimum growth consistent with market trends and conditions.

Main Responsibilities:

• Initiate and develop marketing programs to deliver company’s business goals
• Set up sales forecast and promotion target for each month promotions
• Develop business plan/ marketing strategy/ marketing calendar/ new product development
• Maintain good working relationship and coordination with Operations team, Purchasing and New Product Development team with a view to ensuring proper implementation of marketing plans consistent with the company’s short and long terms sales and profit growth objectives.
• Create attractive promotion campaigns to raise our sale volume.
• Responsible for advertising campaign and know details concerning consumers and media publications
• Develop media plan and seek for new media opportunity to ensure the effectiveness of communication.
• Monitor sales performance, anticipates causes affecting performance, indicates magnitude of impact on sales and provide Management, Operation and Finance with attractive promotion campaign to raise sales volume.
• Manage relationship, marketing campaign, support fund with major business partners.
• Develop grand opening programs for new stores opening that will build brand awareness in local community and drive traffic to the stores as well as stimulate product trial.
• Analyze market and competitors and conduct competitors activities update
• Winning Brand Research summary / Brand Share Research summary
• Perform other duties as assigned by supervisors.

• Minimum bachelor degree in Marketing or any related fields.
• Minimum 8 years of experience in Marketing field with international companies.
• Proficiency in English and computer literate.
• Strong skills in driving for results.
• Strong interpersonal and leadership skills.
• Strong skills in people management and developmente.

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.