The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express The Coffee Club, BreadTalk, Ribs and Rumps, Riverside, Penang Street, and Poulet.

Job Purpose:

Responsible for developing brand communication and execution which will lead to fulfillment of planned sales and dockets

Main Responsibilities:

• Work closely with marketing team and agency partners to develop integrated marketing communications strategy and plan to support TPC calendar.

• Develop agency briefs and ensure execution of TVC, KVs, and other relevant brand materials.

• Closely monitors competitive movement in terms of brand communications and regularly review TPC communication strategy and plan to ensure competitiveness in market place.

• Be the guardian of the brand style guide and work with marketing / agency team to ensure that communications are consistent across all channels.

• Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives.

• Maintain good working relationship with all cross functional dept and external agencies ensuring proper implementation of marketing plans. 

Contacts

1. Inside the company 

• Confers frequently with AVP Marketing, Marketing Directors, Operations Director, and GM

       2.  Outside the company

• Regular contacts with Advertising agency, Creative House, Media agency, Production supplier,  and major business partners.

• At least bachelor degree in Marketing or any related fields.

• At least 7 year experience in Marketing.

• Proficiency in English communication and presentation skills

• Strong drive for results

• Strong in innovative and people management

• Good connection and networking with the industrial bodies

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.