Marketing Manager

  • Bangkok, Thailand
  • Full-time
  • Company Location: Bangkok

Company Description

Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion and lifestyle products. Its brands include Gap, Esprit, Bossini, Banana Republic, Brooks Brothers, Etam, Anello, Radley, Charles & Keith, Pedro, Zwilling J.A. Henckels, Joseph Joseph, Minor Smart Kids and Bemynt. In addition, Minor Lifestyle also operates contract manufacturing business under Nawasri Manufacturing.

Job Description


  • Determining the marketing plan for the Brand (including promotional activities, advertising spending and mix)
  • Preparing brand marketing programs and budgets
  • Assisting the Merchandizing team in developing promotion plans and calendar and executing the plans
  • Managing the production of product catalogues and other marketing materials
  • Conducting marketing and promotion testing if applicable
  • Assisting Brand in managing relationship with external advertising agency
  • Managing the production of materials for media and in-store purposes
  • Tracking the effectiveness of promotional campaign on a monthly basis
  • Developing annual tactical retail marketing toolkit
  • Liaising with principal on marketing campaigns and initiatives 
  • Maintaining good working relationship with Operations team to ensure proper implementation of marketing plan aligned with the Brand’s goal
  • Giving support in preparing CRM initiatives, e.g. e-mail blasts, newsletters, member events
  • Coordinating with the brand Head Quarter office to ensure smooth delivery process of all products ordered whilst keeping balance with the store operations team, e.g. cost control activities, etc.
  • Sourcing suppliers, negotiate on behalf of the Brand’s prices policy, terms and conditions
  • Maintaining optimum level of inventories whilst achieving sales, cost and stock turn objectives
  • Providing recommendations to counter team on effective purchasing strategies, including supply quantity, collection availability and prices



• Bachelor ‘s degree in Marketing , Business Administration or any related field
• Minimum 5 years of experience in retail marketing, merchandising, product management
• Preferably in retail/apparel/ fashion/ fashion accessories/cosmetic

Additional Information

• English : Intermediate both speaking and writing
• Excellent knowledge of MS Office especially PowerPoint
• Familiarity with social media and marketing analytics
• Excellent communication and people skills
• Creativity and commercial awareness

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