Business Manager

  • Bangkok, Thailand
  • Full-time
  • Company Location: Bangkok

Company Description

Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 300 points of sale focusing primarily on fashion and lifestyle products. Its brands include Gap, Esprit, Bossini, Banana Republic, Brooks Brothers, Etam, Anello, Radley, Charles & Keith, Pedro, Zwilling J.A. Henckels, Joseph Joseph, Minor Smart Kids and Bemynt. In addition, Minor Lifestyle also operates contract manufacturing business under Nawasri Manufacturing.

Job Description

• Develop brand value proposition and setting the brand strategy to be aligned with the corporation goal and vision
• Authorize brand product selections, product orders, pricing and allocations made by the Merchandizing team
• Manage brand forecasts, plans and budgets for all functional areas within the brand
• Authorize brand promotion plans and marketing plans, including advertising spend and mix
• Authorize brand visual merchandizing plans for the brand and planograms
• Manage the relationships with the brand headquarters
• Assess market trends, sales growth, sales drivers / barriers, and profitability of brand to identify potential opportunities or gaps
• Track market dynamics and competitor positioning
• Visit stores/counters to monitor brand operations
• Lead store / POS business cases and identify the new locations
• Authorize advertising spend and media mix
• Manage strategic partnerships with external parties (e.g. sponsorships, joint promotions)
• Manage inventory management and authorize clearance strategies
• Identify and manage relationship with corporate / institutional customers


• Bachelor’s degree or Master’s Degree in Accounting, Finance or Business Administration
• Mminimum 5 years’ experience in retail brand management, marketing, finance or operations.
• Experience in managing retail business size at 400 MB and above
• Experience in managing and supervising multi -function ex. Merchandizing, Operations and Marketing etc.
• Advance computer skills ie. Microsoft Outlook, Word, Excel, Power point and Oracle
• Good proficiency in English

Additional Information

• Strong background in retail & operations management
• You must have an effective decision making skill, communication
• Act as spokesperson of the brand to external parties
• Strong leadership and Good business presentation skill

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