Digital Product Analyst
- Full-time
- Company Location: Bangkok
Company Description
Minor International (MINT) is a global company focused on three core businesses: restaurants, hospitality and lifestyle brands distribution. MINT is one of Asia’s largest restaurant companies with over 2,000 outlets operating system-wide in 19 countries under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express, The Coffee Club, BreadTalk (Thailand) and Riverside brands. MINT is also a hotel owner, operator and investor with a portfolio of 155 hotels and serviced suites under the Anantara, AVANI, Oaks, Tivoli, Elewana Collection, JW Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands in 24 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America. MINT is one of Thailand’s largest distributors of lifestyle brands focusing primarily on fashion, home and kitchenware and contract manufacturing. Its brands include Gap, Banana Republic, Brooks Brothers, Esprit, Bossini, Etam, Charles & Keith, Pedro, Radley, Anello, Zwilling J.A. Henckels, Joseph Joseph and ETL Learning. Bemynt is MINT’s e-commerce platform offering premium fashion and lifestyle products. For more information, please visit www.minorinternational.com.
Job Description
Collaborate with business, technology and analytics
partners to determine needs and establish data collection requirements.Work with implementation specialists to deploy and
maintain accurate website tracking.Develop and maintain reports on web channel
performance.Design effective and impactful reports and visualizations
for business and technical audiences.Generate insight from site data and communicate
opportunities or issues.Leverage analytics to continuously recommend
optimization tactics that will improve site performance.Support business unit teams, product management groups
and other teams with ad-hoc reporting and in-depth website analysis.Utilize business and analytical expertise to
independently perform proactive analysis and solve business problems.Define and execute quality assurance procedures to
ensure accuracy of analytical output.
Create presentations to highlight analysis and tell the story.Demonstrate continuous effort to improve operations, decrease turnaround times, streamline
work processes, and work cooperatively and jointly to provide quality seamless
customer service to the MINOR Group.Perform other special projects as requested by the Digital Director and Chief
Information Officer or other MINOR senior management.
Qualifications
Education:
Bachelor's or Master’s degree in Finance, Economics, Business, Law, Mathematics, Statistics, Engineering, Computer Science, Actuarial Science any related fields.Experience & Qualifications
5+ years web, app, online, digital analytics experience.
Advanced knowledge of Analytics tools.
Familiarity with digital frameworks, theories eg Hook, ZMOT etc
Experience defining website analytics tracking requirements.
Ability to design tagging strategies and effectively QA analytics tracking on mobile platforms
Experience with push and in-app messaging analytics
Ability to derive actionable insights from data and effectively guide decision-making.
Ability to excel in a fast-paced,cross-functional environment.
Excellent written and verbal communication skills.
Proactive problem-solving and critical thinking skills.
Ability to manage time effectively and consistently meet deadlines.
Ability to distill analysis into concise recommendations and present to management audiences up to an executive level.
Proficient in Microsoft Office suite.
Proficient with business intelligence tools.
Travel industry and ecommerce experience.
Experience with A/B testing and website optimization.
Knowledge of statistical testing methodologies.
Experience with predictive analytics and digital experience personalization
Ability to communicate fluently in English language both spoken and written.