Paid Social Creative Strategist

  • Full-time

Company Description

Milked Media is a female-led creative agency helping fashion, jewelry, and beauty brands grow their business through paid social campaigns, content production, and email marketing. We are currently looking for a Paid Social Creative Strategist with experience working in Facebook Ads and with e-commerce brands. Come join our growing team!

Job Description

In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. You’re a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and more specifically, the fashion, jewelry, and beauty space. When posed with a creative challenge, you use a combination of historical data, current ecommerce/industry trends, & creative problem solving to develop winning strategies that impact your client's growth and ROI in their ad account. 

Duties And Responsibilities: 

  • Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients.

  • Using Facebook Ads Manager, Google Analytics, Shopify, etc., analyze historical creative performance and use this data to conceptualize new ad creatives.

  • Develop metrics to test your concepts and report back to your team on their success.

  • Clearly communicate to your designer how to successfully execute on your creative brief and bring the vision to life. 

  • Work closely with the Paid Social Buyer to understand trends in the ad accounts.

  • Work closely with the Email Marketing team to plan omnichannel creative campaigns.

  • While upholding your client’s design and creative standards, contribute to the overall growth of their business through creative execution.

  • Conduct ongoing research to learn more about each client, their product, and their customer to create effective campaigns that speak to these audiences and convert. 

  • Stay on top of industry trends in ecommerce and the fashion, jewelry, and beauty space. 

  • Attend monthly client meetings and clearly communicate with clients the creative results in the ad account, what we’re testing next, and what we need from them.

Qualifications

  • 2+ years of paid Facebook advertising experience
  • 2+ years experience creating and executing ideas at an agency focused on ecommerce brands
  • Expert knowledge of Facebook Ads Manager, Google Analytics, and Shopify
  • Ability to translate marketing objectives into clear creative strategies
  • Understanding of digital marketing principles, specifically paid social best practices
  • Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients
  • Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
  • Solid understanding of marketing research and consumer psychology
  • Ability to self-manage, juggle multiple projects and execute based on priority
  • Positive attitude and ability to operate in a very rapidly changing environment with ambiguity
  • Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
  • Ability to maintain composure and continue to execute under pressure or periods of high stress
  • Willingness to dive in and find answers to complex problems where solutions may not yet be documented
  • Bachelor's Degree (Marketing, Business Development, or related fields)

Additional Information

Job Benefits: 

  • Remote Friendly - Hybrid remote/in-office work schedule with the option for full-time remote. 
  • OC Office Perks - Our Irvine office is full of perks, such as office snacks, on site dog cuddles (from the MM mascot, Dash), coffee and beer on tap, access to a free gym, weekly food trucks, and outdoor amenities including lounge chairs, BBQ’s, and cornhole. 
  • Flexible Hours - Flexible work environment to best fit your productivity. 
  • Generous paid vacation, time off, and holidays
  • Health insurance coverage
  • 401k program
  • Hands-on experience working with high-end brands and clients in the fashion, beauty, and jewelry industries
  • Opportunities to learn and grow outside of your core responsibilities