Demand Generation Manager
- Full-time
Company Description
Job Description
Job Requirements:
• Oversee marketing campaigns that generate net new leads through outbound campaigns that encompass a broad range of marketing tools (email marketing, social media, web promotion, content marketing, awareness building)
• Work directly with key stakeholders to develop high-impact marketing campaign plans for MicroStrategy products; shape campaign themes and identify the most effective messaging, value proposition, channels, and calls to action
• Build, manage, and optimize best-in-class demand gen programs, ensuring that programs are executed, and funds are allocated to maximize ROI
• Report on campaigns in a timely manner such that the analysis helps optimize campaigns, helps sales drive maximum value from the outcomes and helps executives understand the ROI
• Partner with cross-enterprise stakeholders to develop demand generation campaigns, governance processes, and lead management
• Manage our global webcast program, working cross-functionally with solution experts, analysts, campaign managers, partners, and sales to create and execute our cadence of bi-weekly webcasts.
• Create quarterly strategic plans for the webcast schedule to create a mix topics and themes showcasing MicroStrategy thought leadership, partners, customers, solutions, and services, to ensure we’re focused on optimizing demand generation.
• Optimize the webcast program by evaluating speakers, tools, and processes to ensure we’re highly efficient in our webcast programs and optimized to increase attendance metrics.
Qualifications
• Education: Minimum Bachelor’s degree; advanced degree preferred
• 5+ years of marketing experience
• Strong webinar or event management and execution experience
• Superior ability to communicate with and influence across all levels of the organization
• Experience or working knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
• Experience in working within and collaborating with a customer focused sales environment with an understanding of sales channels and market segments
• Ability to partner with cross-functional stakeholders, speakers, analysts, and solution experts to achieve objectives and hit timelines and maximize impact of projects, webcasts, or campaigns
• Proficient with all Microsoft Office applications, Marketo, Salesforce, and webinar platforms
• Energetic, strong work ethic and a dynamic individual
• Highly motivated and willing to work within a fast-paced environment with an innate sense of urgency
• Excellent written communication, organization, time-management, process, and project management skills.
High level of written and spoken English requested